May 29, 2023  
2021-2022 University Catalog 
2021-2022 University Catalog [ARCHIVED CATALOG]

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MKTG 455 - Digital Marketing (3)

Marketing goods, services and ideas on the Internet. Integrating e-commerce into a total marketing strategy for businesses ranging from entrepreneurial to multinational corporations. History and emergence of e-commerce, utility of the Internet as a tool to increase effectiveness, efficacy and competitiveness.

Prerequisites: MKTG 351 (not CBE pre-major or undeclared); or CBE graduate (not pre-MBA) standing

400-level Undergraduate Course available for Graduate Credit

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