Oct 23, 2021  
2021-2022 University Catalog 
    
2021-2022 University Catalog
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COMM 516 - Media Audience Behavior (3)


In-depth analysis of the types, attitudes and behaviors of media audiences. Theories from psychology, marketing, anthropology and communications are integrated for comprehensive understanding of why people consume media and performance. Appropriate for all communications disciplines.

Prerequisite: COMM 500 , graduate standing in Communication Studies, M.A.

Graduate-level



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