May 25, 2022  
2021-2022 University Catalog 
    
2021-2022 University Catalog [ARCHIVED CATALOG]

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COMM 456 - Advertising Account Planning (3)


Apply principles of research, consumer behavior and creative concept development to advertising and brand communication campaigns. Field study and case application facilitate the process of the planner’s consumer advocacy function.

Prerequisite: COMM 353 .

400-level Undergraduate Course available for Graduate Credit



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