Mar 01, 2024  
2021-2022 University Catalog 
2021-2022 University Catalog [ARCHIVED CATALOG]

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COMM 453 - Advertising Creative Strategy and Execution II (3)

Advertising projects involving application and execution of creative advertising strategies for mass media, including theory and practice of writing copy, and preparing comprehensive layouts and completed scripts. Group discussions, labs and individual conferences.

Prerequisites: COMM 353 , COMM 317 .

400-level Undergraduate Course available for Graduate Credit

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