Mar 28, 2024  
2019-2020 University Catalog 
    
2019-2020 University Catalog [ARCHIVED CATALOG]

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MKTG 519 - Marketing Management (3)


Key marketing concepts and their applications to marketing research, segmentation, selecting target markets, product development, pricing, promotion and distribution. Develops senior-level executive decision-making skills from global, ethical and socially responsible perspectives. Requires understanding and application in a major project.

Prerequisites: MCBE graduate standing and not Economics graduate standing or pre-MBA.

Graduate-level

One or more sections may be offered in any online format.



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