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May 04, 2024
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ISDS 543 - Marketing Analytics for Managers (3) Organizations are increasingly becoming data-driven and are actively seeking managers with knowledge and experience in data analysis and marketing analytics. Focuses on the integrative application of various marketing analytics techniques to solve typical business problems. One or more sections may be offered in any online format.
Prerequisites: ISDS 513 , MKTG 519 .
Graduate-level
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