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Chicana and Chicano Studies Courses are designated as CHIC in the class schedule.
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CHIC 315 - Chicano/Latino Theater (3)
Prerequisite: completion of G.E. Category C.1. or C.2. Contemporary Chicano/Latino theater in relation to its historical evolution. Plays, playwrights and theater groups expressing the Chicano/Latino experience. Extensive play reading. (Same as THTR 315 )
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CHIC 316 - The Chicano Music Experience (3)
Mexican folk and popular music and its relationship to the culture of Mexico. Pre-Cortesian period to the present in Mexico and Southwestern United States.
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CHIC 325 - Chicana and Chicano Education (3)
Prerequisite: completion of G.E. Category D.1. Overview of the educational plight of Chicanas/os in the American school system from an interdisciplinary perspective. Addresses educational inequality and social justice phenomenon using various concepts, theories and methodologies.
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CHIC 330 - The Evolution of Mexican Literature (3)
Prerequisite: completion of the G.E. Category C.2. Survey and analysis of the Nahautl, Mexican and Chicano literature from pre-Columbian period to present.
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CHIC 331 - The Chicano Child (3)
Prerequisite: completion of G.E. Category D.1. The Chicano child from preschool through grade six. Motor, physical, social, intellectual, emotional growth and development and their effect on school adjustment and achievement. Field observation of preschool and grade school children required.
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CHIC 332 - The Chicano Adolescent (3)
Prerequisite: completion of the G.E. Category D.1 The Chicano adolescent’s social, intellectual and emotional growth and development. Bicultural pressures from the barrio, family structure, school and achievement values.
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CHIC 333 - Mexican Literature Since 1940 (3)
Literature of Mexico since 1940: Carlos Fuentes, Rodolfo Usigli, Xavier Villarrutia, Juan Jose Arreola, Octavio Paz, Laura Esquivel and Juan Rulfo. Other contemporary authors may be included.
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CHIC 336 - Main Trends in Spanish-American Literature (3)
Main currents of Spanish-American literature emphasizing contemporary works. Relation between the artistic expression and the ideological values of the period.
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CHIC 337 - Contemporary Chicano Literature (3)
Prerequisite: CHIC 106 or CHIC 220 . Modern Chicano writers in the United States: Alurista, Corky Gonzales, Octavio Romano, El Teatro Campesino and major Chicano magazines and newspapers. Other contemporary writers may be included.
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CHIC 340 - Mexican/Chicano Intellectual Thought (3)
Prerequisite: completion of G.E. Category C.2. Emergence of the Chicano movement dealing with political, economic and sociological facets. Writings of Nahautl, Spanish, Spanish-American, Chicano and contemporary writers.
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CHIC 345 - History of the Chicano (3)
Prerequisite: completion of G.E. Category D.1. History of the Chicano from the pre-Columbian period to the present. The Chicanos’ changing role in the United States, their cultural identity crisis and their achievements.
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CHIC 350 - Mexican Life and Culture (3)
(Same as LTAM 350 )
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CHIC 353 - Mexico Since 1906 (3)
Prerequisite: completion of G.E. Category D.1. Mexican Revolution of 1910, stressing the political, economic and social aspects, as well as its contributions in the fields of art, literature and social reforms.
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CHIC 360 - Chicanos and the Law (3)
Relationship between Chicanos and the legal and judicial system, including the administration of justice, Chicano-police relations and prison system.
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CHIC 367 - Latino/a Spirituality and Religion (3)
(Same as CPRL 367 )
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CHIC 450 - The Chicano and Contemporary Issues (3)
Socioeconomic and political problems confronting the Chicano, including proposed solutions. Effect that social institutions have had on the Chicano community.
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CHIC 460 - The Chicano and Politics (3)
Theory of urban politics and evaluation of issues that affect the Chicanos and American society. Evaluations and surveys will be made on political organizations in Hispanic-surnamed communities. (Same as POSC 460 )
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CHIC 480 - Chicanas/os and Immigrants (3)
Prerequisite: junior, senior or graduate standing. Mexicanand Latino-origin immigration to the United States at key social structural levels.
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CHIC 496 - Student to Student Tutorial (1-3)
Learning through teaching. Three hours of work per week expected for each semester unit of credit and may include, apart from contact hours with tutees: tutorial preparations; consulting with instructors; reporting, analyzing and evaluating the tutorial experiences. Requires independent research project on topic related to tutoring area.
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CHIC 499 - Independent Study (1-3)
Prerequisites: senior standing and approval by the department chair and instructor(s) in charge of directing the study. Opportunity to study independently under the guidance of the faculty on a subject of special interest and approved by instructor.
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CHIC 500 - Chicana/Chicano Studies Paradigms and Traditions (3)
Prerequisite: graduate standing. Interdisciplinary approaches, methods and theories used in the study of Chicana/Chicano and Latina/Latino populations and related topics.
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CHIC 599 - Independent Graduate Research (1-3)
Prerequisites: permission of instructor. Individual library research or empirical project, with conferences with instructor as necessary, culminating in one or more papers. May be repeated for credit.
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Chinese Courses are designated CHIN in the class schedule.
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CHIN 100 - Introduction to Chinese Conversation (3)
Introduction to spoken Mandarin Chinese, with emphasis on vocabulary development, use of common phrases and sentences, and culturally appropriate language at beginning levels. Conducted primarily in Chinese.
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CHIN 101 - Fundamental Chinese-A (5)
For non-native speakers of Chinese. Development of listening and reading comprehension and speaking. Introduction of writing and development of cultural awareness to communicate on a basic level. Conducted primarily in Chinese.
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CHIN 102 - Fundamental Chinese-B (5)
Prerequisite: CHIN 101 or equivalent. For non-native speakers of Chinese. Continued development of listening and reading comprehension, speaking and writing to communicate on a basic level. Conducted primarily in Chinese.
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CHIN 201 - Mandarin Chinese for Chinese Speakers-A (3)
Prerequisites: elementary high oral competency, able to read and write at least 500 characters or consent of the instructor. Expands learners’ oral competencies and develop their reading and writing up to 800 characters. Conducted primarily in Chinese.
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CHIN 202 - Mandarin Chinese for Chinese Speakers-B (3)
Prerequisites: elementary high oral competency, able to read and write at least 800 characters or consent of the instructor. Expands learners’ oral competencies and develop their reading and writing up to 1200 characters. Conducted primarily in Chinese.
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CHIN 203 - Intermediate Chinese-A (5)
Prerequisites: CHIN 102 or equivalent. Instruction in listening and reading comprehension, and oral and writing practice, in Chinese based on cultural and literary materials, with further development in vocabulary and grammar. Conducted primarily in Chinese.
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CHIN 204 - Intermediate Chinese-B (5)
Prerequisite: CHIN 203 . Continued development of communicative competence in Mandarin Chinese, focusing on listening, speaking, reading, writing and culture. Vocabulary building and developing grammatical accuracy. Conducted in Mandarin Chinese.
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CHIN 299 - Directed Study (1-3)
Supervised research projects in Chinese language, literature, culture, linguistics or business, to be taken with consent of instructor and department chair. May be repeated for credit up to a maximum of six units.
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CHIN 301 - Advanced Writing in Chinese (3)
Prerequisites: CHIN 204 . Advanced levels of written expression through expository writing and research writing related to specific themes. Provides a basis of discussion, systematic study of complex modes of expression, and thoughtful compositions. Conducted in Chinese.
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CHIN 310 - Mandarin Chinese in the Business World (3)
Prerequisite: intermediate low competency in reading, writing and speaking Mandarin Chinese. (Testing may be required.) Working knowledge of oral and written Mandarin Chinese business language. Emphasizes cultural, social and economic contexts of business procedures; business correspondence, conversation between business partners, and the language of advertising. Conducted in Chinese.
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CHIN 311 - Mandarin Chinese for International Business (3)
Prerequisites: intermediate middle competency in reading, writing and speaking of Mandarin Chinese. (Testing may be required.) Expand vocabulary, reading comprehension and oral and written analysis of materials dealing with cultural, social, economic and political realities in the Chinese-speaking business world. Overview of the Chinese economy, major trade relations and business practices. Conducted in Chinese.
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CHIN 315 - Introduction to Chinese Civilization (3)
Prerequisites: intermediate high competency in reading, writing and speaking Mandarin Chinese; CHIN 202 or equivalent. (Testing may be required.) Social, intellectual and artistic heritage of Chinese civilization. Reading and discussion of characteristics of Chinese civilization while strengthening linguistic facility in Mandarin Chinese. Conducted in Chinese
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CHIN 325 - Contemporary Chinese Culture (3)
Prerequisites: intermediate high competency in reading, writing and speaking Mandarin Chinese; CHIN 202 or equivalent. Reading and discussion to develop understanding of the social, political, economic and intellectual problems, trends and issues of present-day China while strengthening linguistic ability in Mandarin Chinese. Conducted in Chinese.
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CHIN 407 - Chinese Film (3)
Prerequisite: CHIN 325 . Development of contemporary Chinese culture, literature and society. How films are capable of expressing social, historical, political and cultural changes. Conducted in Mandarin Chinese.
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CHIN 466 - Introduction to Chinese Linguistics (3)
Prerequisite: CHIN 301 or equivalent. Introduction to the Chinese language as a subject of linguistic investigation. Topics include the structure (phonology, morphology, syntax, semantics) and the history of the Chinese language, characteristics of Chinese dialects and the writing system.
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CHIN 499 - Independent Study (1-3)
Supervised research projects in Chinese language, literature, culture, linguistics or business, to be taken with consent of instructor and department chair. May be repeated for credit up to a maximum of six units.
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Communications Courses are designated as COMM in the class schedule.
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COMM 101 - Writing for Mass Media (3)
Prerequisites: ENGL 101 or equivalent with a “C” (2.0) or better; typing ability. Principles and practices of writing for major types of mass communications media. Content, organization, conciseness and clarity (2 hours lecture, 2 hours laboratory). One or more sections offered online.
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COMM 201 - Reporting for Mass Media I (3)
Prerequisite: COMM 101 or equivalent. Develop expertise in news reporting, including computer-assisted reporting and writing techniques, with an emphasis on print and Web reporting and writing. Students will have an opportunity to write for the Daily Titan.
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COMM 202 - Reporting for Mass Media II (3)
Prerequisite: COMM 101 . Develop expertise in advanced news reporting and writing techniques, with an emphasis on the Web, radio and television. Learn basics of visual journalism storytelling, including basic elements of shooting videotape, recording audio, editing video and audio tape, and building news websites. Opportunities to contribute to the Daily Titan, Titan Online and/or OC News will be provided.
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COMM 233 - Mass Communication in Modern Society (3)
Prerequisite: completion of General Education (G.E.) Category D.1. Internet, newspapers, magazines, film, radio and television; their significance as social instruments and economic entities in modern society. One or more sections offered online.
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COMM 300 - Visual Communication (3)
Prerequisite: completion of G.E. Category C.1 or C.2. Social and cultural analysis of the meaning, production and consumption of visual information in a modern media society. Still, moving, television, graphic design, cartoon and computer images will be analyzed in terms of technical, commercial and cultural considerations. Must pass with at least a “C” (2.0). One or more sections offered online.
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COMM 301 - Writing for Broadcasting and Film (3)
Prerequisites: ENGL 101 or equivalent with a “C” (2.0) or better; typing ability. Theory and principles of writing in the broadcast and film media. (2 hours discussion, 1 hour activity)
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COMM 310 - Mass Media Ethics (3)
Prerequisite: junior standing. Moral and professional conduct within various communications contexts. Examine cases involved with advertising, broadcast journalism, film, photojournalism, print journalism, public relations, television and the World Wide Web. One or more sections offered online.
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COMM 315 - Mass Media and Ethnic Groups (3)
Representations of various ethnic and racial groups in advertising, news, film and television. Become more critical consumers of the media.
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COMM 317 - Digital Foundations (3)
Prerequisite: completion of G.E. Category C.1 or C.2. Convergence of the basic principles and practices of digital photography, digital imaging, graphic design and webpage production for creative visual problem solving. (2 hours lecture, 2 hours laboratory) One or more sections offered online.
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COMM 319 - Visual Reporting (3)
Prerequisite: COMM 317 . Image creation for publication in print and/or screen media. Convergence of the basic principles and practices of digital photography, digital imaging, graphic design and webpage production for journalism-based visual problem solving. (2 hours lecture, 3 hours laboratory)
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COMM 321 - Studio Photography (3)
Prerequisite: COMM 317 . Creative and effective use of images in print and/or screen publications within advertising, public relations, entertainment studies and other commercial, persuasive communication contexts. (2 hours lecture, 3 hours laboratory)
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COMM 331 - News Literacy (3)
Prerequisite: COMM 233 . Provides a foundation in news literacy: using critical thinking skills to judge the reliability and credibility of information reports, whether via print, television, radio or Internet. Students will read and deconstruct a variety of news stories to determine their level of transparency and trustworthiness.
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COMM 332 - Editing and Design (3)
Prerequisite: COMM 201 . Principles and practice of newspaper editing: copy improvement, headline writing, news photos and cutlines, wire services, typography, copy schedules and control, page design and layout, law and ethics. (2 hours lecture, 3 hours laboratory)
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COMM 333 - Mass Media Effects (3)
Prerequisite: completion of G.E. Category D.1. The role mass media communications play in all human activity with heavy emphasis on the effects of mass media on the political, social and economic fabric of America.
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COMM 334 - Feature Article Writing (3)
Prerequisite: COMM 101 with a “C” (2.0) or better. Nonfiction writing for newspapers and magazines; sources, methods and markets.
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COMM 335 - Public Affairs Reporting (3)
Prerequisite: COMM 201 with a grade of “C” (2.0) or better. COMM 407 recommended. Reporting public interest news such as courts, education, finance, government, police and urban problems.
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COMM 346 - Introduction to Entertainment and Tourism Studies (3)
Introduction to the entertainment industry. Apply entertainment and persuasion theory. Learn about career opportunities in entertainment-related fields. Explore tasks, skill sets, demands and rewards associated with different entertainment professions. (Same as THTR 346 )
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COMM 350 - Principles of Advertising (3)
Functions, strategies, ethics, technology and media relevant to the advertising industry, as well as concepts in international, intercultural and integrated marketing communication.
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COMM 351 - Writing for the Advertising Industry (3)
Prerequisite: ENGL 101 . Develop written communications and critical thinking skills essential for success in all advertisingrelated careers. Compose persuasive letters, reports, proposals and news releases. Grammar and language skills. Students must achieve a “C” (2.0) or better to continue taking advertising courses. (2 hours lecture, 2 hours laboratory)
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COMM 352 - Advertising Media (3)
Prerequisites: COMM 350 and junior standing. Plan, execute and control advertising media programs. Basic data and characteristics of the media. Buying and selling process, techniques and methods in media planning process. Audience measurement and media analysis.
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COMM 353 - Advertising Creative Strategy and Execution I (3)
Prerequisites: ENGL 101 , COMM 350 and junior standing. Write copy and lay out advertisements, based on study of sales appeals, attention factors and illustrations. (2 hours lecture, 2 hours activity)
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COMM 361 - Principles of Public Relations (3)
Prerequisite: junior standing. Social, behavioral, psychological, ethical, economic and political foundations of public relations, and the theories of public relations as a communications discipline. One or more sections offered online.
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COMM 362 - Public Relations Writing (3)
Prerequisites: COMM 101 and COMM 361 , both with a grade of “C” (2.0) or better; junior standing; typing ability. Communications analysis, writing for business, industry and nonprofit organizations. Creating effective forms of public relations communication. One or more sections offered online.
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COMM 371 - Radio News Production (3)
Prerequisite: COMM 202 . Writing, producing, planning, taping, editing and evaluating radio news. (2 hours lecture, 3 hours laboratory)
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COMM 372 - TV News Production (3)
Prerequisite: COMM 202 . Writing, production and evaluation of television news. Discussion of TV reporting techniques and problems. Cover events and produce TV news in lab. (2 hours lecture, 3 hours laboratory)
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COMM 380 - Interactive Media Design (3)
Prerequisite: COMM 317 Underlying design concepts and production techniques for creating interactive multimedia presentations for educational lessons, commercial applications and online publications. (2 hours lecture, 2 hours laboratory)
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COMM 407 - Communications Law (3)
Prerequisites: COMM 233 and junior standing. Anglo- American concept of freedom of speech and press; statutes and administrative regulations affecting freedom of information and publishing, advertising and telecommunication. Libel and slander, rights in news and advertising, contempt, copyright and invasion of privacy. One or more sections offered online.
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COMM 409 - Advanced Visual Reporting (3)
Prerequisite: COMM 319 . Advanced visual reporting. Extensive use of cameras for photographic reporting; evaluation and preparation of pictures for publication for both print and screen media. Field/laboratory experience in digital photography and processing. (2 hours lecture, 3 hours laboratory)
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COMM 410 - Principles of Communication Research (3)
Prerequisites: COMM 233 and junior standing. Research methods used to assess the effects of print, broadcast and film communications on audience attitudes, opinions, knowledge and behavior. Research design and data analysis in communications research.
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COMM 415T - Current Issues in Advertising (3)
Prerequisites: COMM 233 , COMM 350 or COMM 361 ; permission of instructor. Variety of current advertising topics in all fields of communications. Professional problems, global issues, critical analysis and special skills are presented to supplement the curriculum and enhance the understanding of, and appreciation for, advertising concepts.
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COMM 421 - Advanced Studio Photography (3)
Prerequisite: COMM 321 . Students will prepare an advanced portfolio of images for print and/or screen publications that demonstrates their ability to produce professional quality illustrative assignments within advertising, public relations, entertainment studies and other commercial, persuasive communication contexts. (2 hours lecture, 3 hours laboratory)
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COMM 422 - Communications Technologies (3)
Prerequisite: COMM 233 . Issues surrounding communications technologies. Recent developments in technology, impact of government, industry and economic factors, historical overview and implications for social change. Technological developments. Applications to all areas of mass communications.
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COMM 425 - History and Philosophy of American Mass Communication (3)
Prerequisites: COMM 233 and junior standing. American mass communication; newspapers and periodicals through radio and television; ideological, political, social and economic aspects. Notavailable for graduate degree credit. One or more sections offered online.
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COMM 426 - Global Media Systems (3)
Prerequisites: COMM 233 and junior standing. Major mass communication systems, both democratic and totalitarian, and the means by which news and propaganda are conveyed internationally.
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COMM 433 - Working in the Magazine Industry (3)
Prerequisite: COMM 233 . Overview of the inner working of the magazine industry. How the magazine industry functions and what is involved in the creation and production of magazines.
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COMM 434 - Magazine Editing and Production (3)
Prerequisite: COMM 201 . Students produce Tusk, the magazine of Cal State Fullerton, and learn about the dynamics of magazine production and the magazine industry. Students work together in a professional setting to produce a high quality magazine.
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COMM 435 - Opinion Writing (3)
Prerequisites: ENGL 101 or equivalent with a “C” (2.0) or better, upper-division writing course, and junior standing. Techniques of editorial writing and opinion writing, including personal essays, for print, broadcast and Internet. Role of punditry in television news and on TV and radio talk shows, and how this might affect public perceptions of the media.
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COMM 436 - Reporting on the Entertainment Industry (3)
Prerequisite: COMM 101 . Developing expertise in reporting and writing on the entertainment industry. Understanding the economics, business models, legal aspects and culture of the industry.
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COMM 437 - Advanced Magazine Writing (3)
Prerequisite: COMM 334 . Practical experience in reporting and writing long, in-depth feature articles for professional magazines. Challenges of researching and writing for specialized audiences and the business of freelancing. Techniques for improving clarity, brevity, cohesion and emphasis.
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COMM 438T - Specialized Reporting (3)
Prerequisite: COMM 201 or COMM 202 . Varied topic course designed to teach advanced reporting and writing skills in specialized areas. Combine an awareness of techniques and resources with an abundance of writing models and field experiences.
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COMM 439 - Literacy Journalism (3)
Prerequisite: COMM 334 . Literary journalism in theory and practice. The works of literary journalism, elements of the genre and its historical development. Student will produce two major projects during the semester.
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COMM 444 - Capstone for Visual Communications (3)
Prerequisites: COMM 319 , COMM 321 or COMM 380 . Synthesize skills in interactive media design, studio photography and visual reporting. Work individually and in collaboration to produce a visual culture research paper, an individual skills-based project and a collaborative visual research project.
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COMM 446 - Entertainment and Society (3)
Prerequisites: COMM 233 ; COMM 346 /THTR 346 or MGMT 365 . In-depth exploration of the role of entertainment in modern society. Audience uses, motivations and individual preferences for entertainment. Theories and research regarding the form and function of entertainment and entertainment media.
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COMM 447 - Tourism and Travel (3)
Prerequisites: COMM 346 , COMM 350 , COMM 361 , MGMT 339 , MKTG 351 or THTR 200 . Concepts, tools and techniques necessary for understanding the tourism and travel industry and its promotional communications. Trends and issues of tourism and travel and the unique problems and opportunities of this field. One or more sections offered online.
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COMM 448T - Entertainment Industry Studies (3)
Prerequisites: COMM 233 ; COMM 346 /BUAD/THTR 346 . Variable topics course focusing on specific entertainment industries, issues, organizations, trends and/or functions. May be repeated twice with a different topic.
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COMM 449 - Capstone in Entertainment and Tourism Studies (3)
Prerequisite: COMM 346 or equivalent. Prepares for careers in the entertainment industry by combining theory with applied principles and analytical skills in examining and developing case studies. Students plan and execute their own campaigns and projects. (Same as THTR 449 ) One or more sections offered online.
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COMM 450 - Advertising and Brand Communication Management (3)
Prerequisites: COMM 350 , COMM 352 , COMM 353 . Theory and techniques for planning, directing and evaluating advertising and brand communication programs, with emphasis on media-message strategies. Managerial approach with case studies to the solution of brand communications problems.
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COMM 451A - Advertising Campaigns - AAF Competition (3)
Prerequisites: COMM 350 , COMM 352 , COMM 353 and consent of instructor. Advertising campaigns, including applied research, writing and utilization of print and electronic mass media. Design of complete campaigns from idea to prediction readiness. Must pass with at least a “C” (2.0).
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COMM 451B - Advertising Campaigns - Local Focus (3)
Prerequisites: COMM 350 , COMM 352 , COMM 353 . Advertising campaigns, including applied research, writing and utilization of print and electronic mass media. Design complete campaigns from idea to prediction readiness. Must pass with at least a “C” (2.0).
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COMM 451C - Advertising Campaigns - TitanCom Agency (3)
Prerequisites: Advertising majors - COMM 350 , COMM 352 , COMM 353 ; Public Relations majors - COMM 361 , COMM 362 . Advertising campaigns, including applied research, writing and utilization of print and electronic mass media. Design complete campaigns from idea to prediction readiness. Must pass with at least a “C” (2.0).
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COMM 452 - Advanced Media Strategy and Tactics (3)
Prerequisite: COMM 350 , COMM 352 . Further education in advertising media. Integrate theories from related disciplines, such as communications, marketing and psychology to illustrate better ways to use media as a competitive tool in business.
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COMM 453 - Advertising Creative Strategy and Execution II (3)
Prerequisites: COMM 350 , COMM 353 and COMM 317 or 358, or equivalent approved by advertising adviser. Advanced advertising projects involving application and execution of creative advertising strategies for mass media, including theory and practice of writing copy, and preparing comprehensive layouts and completed scripts. Group discussions, labs and individual conferences.
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COMM 454 - Advertising Media Sales (3)
Prerequisites: COMM 350 and COMM 353 ; or COMM 332 and either 217or 358; or MKTG 351 and any 300-level graphics, layout or design course. Prepares for careers in advertising media sales, including radio, television, newspaper, magazine, new media and the Internet. Personal sales techniques and media sales strategies are presented for each medium.
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COMM 455 - Internet Advertising and Promotional Communications (3)
Prerequisites: COMM 350 , COMM 352 , COMM 353 . Internet advertising and marketing issues and ideas. Evaluate, develop and execute Internetbased advertising and promotional campaigns.
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COMM 456 - Advertising Account Planning (3)
Prerequisites: COMM 353 , COMM 410 . Apply principles of research, consumer behavior and creative concept development to advertising and brand communication campaigns. Field study and case application facilitate the process of the planner’s consumer advocacy function.
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COMM 457 - Broadcast Advertising (3)
Prerequisites: COMM 350 , COMM 353 , junior standing. Theoretical and practical exposure to the field of broadcast advertising from an agency perspective, including positioning, creative brief writing, strategy, script development and analysis, storyboarding and pitching.
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COMM 462 - Advanced Writing in Public Relations (3)
Prerequisite: COMM 362 with a “C” (2.0) or better. Further refines writing skills related to advanced public relations tactics, including the use of social media.
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COMM 464A - Public Relations Management: Agency (3)
Prerequisites: Public Relations majors - COMM 361 , COMM 362 , junior standing; Advertising majors - COMM 350 , COMM 352 , COMM 353 . Analyze systems and strategies for planning public relations campaigns and solving/preventing problems. Individual, team case studies, in corporate development of proposals; actual use of tools in addition to role playing presentations to management. Must pass with at least a “C” (2.0).
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COMM 464B - Public Relations Management (3)
Prerequisites: COMM 361 , COMM 362 , junior standing. Analyze systems and strategies for planning public relations campaigns and solving/preventing problems. Individual, team case studies, in corporate development of proposals; actual use of tools in addition to role playing presentations to management. Must pass with at leasta “C” (2.0).
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COMM 465 - Entertainment Public Relations (3)
Prerequisites: COMM 361 or COMM 346 /THTR 346 . Public relations strategies and tactics as used in the entertainment industry, including media relations, talent relations, special events, high visibility techniques, presentation and dealing with adverse situations.
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COMM 467 - Public Relations Agency Seminar (3)
Prerequisites: COMM 101 , COMM 361 and junior standing. Psychology and functions of client counseling, proposal writing, new business development, agency management, servicing clients, evaluation of methods, reporting results, and legal and ethical concerns.
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COMM 468 - Corporate and Nonprofit Public Relations (3)
Prerequisites: COMM 101 , COMM 361 . Public relations strategies and tactics used in today’s increasingly sophisticated and maturing corporate and nonprofit marketplaces. This advanced course, which relies heavily on professional guest speakers and in-class simulations/ exercises, encompasses a host of specific topics, such as fundraising, corporate and social responsibility, media relations, and technology and ethical issues.
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