Apr 26, 2024  
2013-2015 University Catalog 
    
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2013-2015 University Catalog [ARCHIVED CATALOG]

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COMM 352 - Advertising Media (3)

Prerequisites: COMM 350  and junior standing. Plan, execute and control advertising media programs. Basic data and characteristics of the media. Buying and selling process, techniques and methods in media planning process. Audience measurement and media analysis.


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