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Mathematics Education Courses are designated as MAED in the class schedule
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MAED 442 - Teaching Mathematics in Secondary School (3)
Research, standards, objectives, technology and methods for teaching mathematics. Required of mathematics majors for the general single subject credential. (2 hours lecture, 2 hours activity)
Prerequisite: admission to Teacher Education Program in Mathematics. Corequisite: EDSC 440F .
400-level Undergraduate Course available for Graduate Credit
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MAED 449E - First Semester Student Teaching (3)
See description under Department of Secondary Education.
400-level Undergraduate Course available for Graduate Credit
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MAED 449I - Second Semester Student Teaching (10)
See description under Department of Secondary Education.
400-level Undergraduate Course available for Graduate Credit
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MAED 449S - Seminar in Secondary Teaching (3)
See description under Department of Secondary Education.
400-level Undergraduate Course available for Graduate Credit
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MAED 499 - Independent Study (1-3)
Special topic in mathematics education, selected in consultation with and completed under supervision of the instructor. May be repeated for a maximum of 6 units.
Prerequisite: consent of instructor.
400-level Undergraduate Course available for Graduate Credit
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MAED 532 - Teaching Problem Solving in Middle School Mathematics (3)
Seminar to explore techniques of problem-solving for mathematics teachers of grades 5-9. Review of research on problem solving at the middle school level. Review of state and national documents on middle school mathematics education. Emphasis on problem-solving in algebra, geometry, and probability.
Prerequisite: MATH 403B .
Graduate-level
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MAED 542 - Teaching Mathematics at the College Level (0)
Strengthens student effectiveness in teaching mathematics at the college level. Strategies that promote student engagement, collaboration, retention and success, as well as appropriate use of technologies.
Prerequisite: Full-time graduate standing.
Undergraduate Course not available for Graduate Credit
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Management Courses are designated as MGMT in the class schedule.
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MGMT 246 - Business and Its Legal Environment (3)
Laws and regulations affecting the business environment and managerial decisions including the legal system and methods of dispute resolution. Topics include torts, crimes, contracts, product liability, business organization, employment, antitrust, environmental protection; incorporates ethical considerations and international perspectives. Uses case studies.
Undergraduate Course not available for Graduate Credit
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MGMT 335 - Family Business Dynamics (3)
Unique issues faced by family-owned and operated businesses. Textbooks, lecture and outside real-world projects explore the business, personal and interpersonal issues associated with family-owned businesses.
Prerequisite: completion of lower-division business core.
Undergraduate Course not available for Graduate Credit
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MGMT 339 - Managing Operations (3)
Integrates selected general management concepts with operations management concepts and techniques. Emphasizes the development of competencies required for effective planning, designing, operating, controlling and improving processes that produce and deliver quality goods and services. One or more sections may be offered in any online format.
Corequisites: BUAD 301 , ISDS 361A .
Undergraduate Course not available for Graduate Credit
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MGMT 340 - Organizational Behavior (3)
Social and cultural environments of business. Business ethics. Communication, leadership, motivation, perception, personality development, group dynamics and group growth. Human behavior and organizational design and management practice in American and world wide business. One or more sections may b offered in any online format.
Prerequisites: G.E. category in Social Sciences. Corequisites: BUAD 301 , ISDS 361A .
Undergraduate Course not available for Graduate Credit
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MGMT 343 - Human Resource Management (3)
Human resource management functions in organizations. Topics include selection, recruiting, training, compensation and performance appraisal.
Prerequisites: BUAD 301 , MGMT 340 .
Undergraduate Course not available for Graduate Credit
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MGMT 346 - International Law for Business (3)
International legal environment in which firms operate. Case studies in the areas of treaties and laws, EU, NAFTA, international contracts, regulation of imports, exports and competition, government policies, enforcement of property rights and issues involving ethical responsibilities.
Prerequisite: MGMT 246 .
Undergraduate Course not available for Graduate Credit
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MGMT 348 - Commercial Law (3)
Philosophy, institutions and role of law and ethical considerations in commercial transactions. Case studies in sales, storage and shipment of goods, commercial paper, debtor and creditor rights and remedies, bankruptcy, secured transactions and suretyship.
Prerequisite: MGMT 246 .
Undergraduate Course not available for Graduate Credit
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MGMT 349 - Law for Small Business (3)
Philosophy, institutions and role of law and their practical applications in the areas of interest to the small-business person. Product liability, consumer rights, workers’ compensation and other topics.
Prerequisites: BUAD 301 , MGMT 246 .
Undergraduate Course not available for Graduate Credit
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MGMT 350 - International Business and Management (3)
Fundamental course in international business and international management. Overview of international business, and emphasizes a managerial approach that involves examining the various roles of managers in an international setting.
Prerequisite: MGMT 339 or MGMT 340 .
Undergraduate Course not available for Graduate Credit
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MGMT 365 - Entertainment Business (3)
Business and management aspects of media-based (film, television, etc.) and ground-based (live theater, sports, etc.) entertainment enterprises.
Prerequisites: business majors (no pre-business), MGMT 246 ; all non-business majors, BUAD 210 or MGMT 246 .
Undergraduate Course not available for Graduate Credit
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MGMT 421 - Operations and Systems Design (3)
Key management methodologies for design of high-performing service and manufacturing organizations. Achieving competitiveness and profitability through excellent management of service and product design, process analysis and reengineering, capacity and facility planning, work systems and technology management.
Prerequisite: MGMT 339 .
400-level Undergraduate Course available for Graduate Credit
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MGMT 422 - Operations Planning and Control (3)
Concepts and techniques to plan output, schedule product and employees, manage inventory, and coordinate activities to better meet customer demand. Use of ERP systems. Uses cases, research projects and/or computer software.
Prerequisite: MGMT 339 , not CBE pre-major or undecided/undeclared major; or MCBE graduate standing and not pre-MBA.
400-level Undergraduate Course available for Graduate Credit
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MGMT 423 - Purchasing and Supply Management (3)
Operational and strategic role of purchasing/supply management in organizations. Develops skills and knowledge in supplier selection/evaluation, negotiation, cost/price analysis, contract management, global sourcing, commodity analysis, value analysis. Exercises, cases, guest speakers.
Prerequisites: MGMT 339 , not CBE pre-major or undecided/undeclared major; or MCBE graduate standing and not pre-MBA.
400-level Undergraduate Course available for Graduate Credit
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MGMT 425 - Quality Management (3)
Measurement and improvement of productivity and quality in organizations. Problem-solving and process management tools. Case analyses and research projects address issues of people and technology. How to improve your organization: manufacturing or service, department or company.
Prerequisite: MGMT 339 , not CBE pre-major or undecided/undeclared major; or MCBE graduate standing and not pre-MBA.
400-level Undergraduate Course available for Graduate Credit
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MGMT 426 - Global Operations (3)
Managerial issues related to the international division of labor and the resulting operational challenges in the generation and exchange of goods and services across international borders. Issues discussed include outsourcing, benchmarking, facilities and partnerships.
Prerequisite: MGMT 339 .
400-level Undergraduate Course available for Graduate Credit
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MGMT 430 - Supply Chain Management (3)
Managing materials, capital and information flows throughout multiple organizations in a supply chain from acquisition of materials to delivery of finished goods and services to the final customers. Presentation and case studies on various issues in supply chain management.
Prerequisites: MGMT 339 , not MCBE pre-major or undecided/undeclared major; or MCBE graduate standing.
400-level Undergraduate Course available for Graduate Credit
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MGMT 432 - Staffing (3)
Theories and techniques related to employee staffing. Topics include the planning, legal issues, job analysis, measurement, internal and external recruitment and selection, and decision-making.
Prerequisite: MGMT 343 with a D or better, not CBE pre-major or undecided/undeclared major; or MCBE graduate standing and not pre-MBA.
400-level Undergraduate Course available for Graduate Credit
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MGMT 433 - Current Issues in Human Resource Management (3)
Contemporary concepts and procedures in compensation and staffing. Current topics and controversial issues of critical importance to human resource management.
Prerequisite: MGMT 343 .
400-level Undergraduate Course available for Graduate Credit
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MGMT 434 - Compensation (3)
Topics include job analysis and evaluation, pay structures, salary survey, individual compensation, incentive systems and benefits.
Prerequisite: MGMT 343 with a ‘D’ (1.0) or better, MCBE major, not pre-major; or MCBE graduate standing and not pre-MBA Developing equitable compensation and benefit programs in order to retain a productive workforce.
400-level Undergraduate Course available for Graduate Credit
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MGMT 435 - Management of Service Organizations (3)
Highly focused set of concepts required to successfully manage service organizations. Subjects include service concepts, service delivery processes, strategic positioning, service personnel and technologies, global/regulatory issues, work and quality systems, and performance metrics.
Prerequisite: MGMT 339 , CBE major, not pre-major; or PUAD or CM** major; or MCBE graduate standing and not pre-MBA.
400-level Undergraduate Course available for Graduate Credit
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MGMT 436 - Training and Development (3)
Theoretical and practical issues involved in designing and implementing training and development programs in work organizations. Topics include planning and assessment, design and delivery of training initiates to meet organizational needs and evaluation of training effectiveness.
Prerequisite: MGMT 343 with a ‘D’ (1.0) or better, MCBE major, not pre-major; or MCBE graduate standing and not pre-MBA.
400-level Undergraduate Course available for Graduate Credit
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MGMT 440 - Emerging Issues in Management (3)
Open to nonbusiness majors. Business and management in America. Interrelationships of technological, economic, political and social forces with the business enterprises and their ethical obligations to owners, employees, consumers and society at large.
Prerequisites: junior or senior standing, MGMT 339 , MGMT 340 ; or graduate standing and not pre-MBA.
400-level Undergraduate Course available for Graduate Credit
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MGMT 441 - Labor-Management Relations (3)
Impact of labor-management relations upon labor, management and the public. Proper grievance procedure, collective bargaining and settlement of disputes.
Prerequisite: MGMT 340 .
400-level Undergraduate Course available for Graduate Credit
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MGMT 442 - Managerial Leadership (3)
Theory and practice surrounding leadership. Trait, skills, styles, situational approaches to leadership, as well as leader-member exchange, transformational leadership, team, women, culture, ethics and leadership.
Prerequisite: MGMT 340 , not CBE pre-major or undecided/undeclared major; or MCBE graduate standing and not pre-MBA.
400-level Undergraduate Course available for Graduate Credit
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MGMT 443 - Team Leadership Skills (3)
Managerial skills in group dynamics as they relate to team performance. Cultural diversity, including value differences and perception. Leadership: problem solving, idea generation, communications and conflict management. Organization change and designs that enhance team effectiveness.
Prerequisites: MGMT 339 , MGMT 340 , MCBE major, not pre-major; or CM** or COMM major; or or MCBE graduate standing and not pre-MBA.
400-level Undergraduate Course available for Graduate Credit
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MGMT 444 - Project Management (3)
Principles and techniques of effective project management. Managerial, organizational and behavioral concepts, as well as effective tools, techniques and software for planning, communications, coordination and control of the project.
Prerequisite: MGMT 339 , MCBE major, not pre-major; or EGCE or ENST major; or MCBE graduate standing and not pre-MBA.
400-level Undergraduate Course available for Graduate Credit
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MGMT 445 - Employment Law (3)
Legal and ethical issues of employment relationships and environment. Case studies in agency, independent contractors, responsibilities of managing offers, hiring process, discrimination, wages, hours and benefits, termination, OSHA, workers compensation and other regulations affecting employment. International implications of employment.
Prerequisite: MGMT 246 , not CBE pre-major or undecided/undeclared major; or MCBE graduate standing and not pre-MB. Corequisite: MGMT 343 .
400-level Undergraduate Course available for Graduate Credit
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MGMT 446 - Entertainment Business Law (3)
Overview of entertainment industry legal issues in media, publishing, recording and hospitality enterprises. Topics include intellectual property, contracts, labor union representation and government regulation.
Prerequisites: business majors (no pre-business), MGMT 246 ; non-business majors, BUAD 210 or MGMT 246 ; or MCBE graduate standing (not pre-MBA).
400-level Undergraduate Course available for Graduate Credit
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MGMT 447 - Internet Legal Issues (3)
Legal and ethical issues relating to the Internet and information technology. Case studies in the areas of intellectual property, e-commerce, on-line contracting, taxation, securities, privacy, obscenity, defamation, information security, network crimes and global issues.
Prerequisites: MGMT 246 , MCBE major, not pre-major; or CM** or THAR major; or MCBE graduate standing and not pre-MBA.
400-level Undergraduate Course available for Graduate Credit
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MGMT 449 - Seminar in Strategic Management (3)
Integrative cases from top management viewpoint. Administrative processes, ethical-legal-economic implications of business decisions, international applications; organization theory and policy formulation. Individual and team efforts.
Prerequisites: BUAD 301 , all MCBE core courses.
400-level Undergraduate Course available for Graduate Credit
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MGMT 455 - Cross-Cultural Management (3)
Develop a more comprehensive understanding of the ways in which culture affects management decisions. Not available for graduate degree credit.
Prerequisites: MGMT 339 or MGMT 340 .
Undergraduate Course not available for Graduate Credit
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MGMT 460 - Lean Startup Entrepreneurship (3)
Theory and techniques of lean startup entrepreneurship, including customer development, product-market fit and go-to-market strategy, and applies them in consultation with actual startup companies.
Prerequisite: MGMT 339 for MCBE students, BUAD 210 for non-business students.
400-level Undergraduate Course available for Graduate Credit
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MGMT 461 - Entrepreneurial Management (3)
How to plan, organize and control new ventures. Setting up business-level strategy and corresponding systems to improve venture performance. Casework, research and fieldwork with selected local businesses. Not applicable for graduate degree credit.
Prerequisites: ACCT 201B , MGMT 339 for MCBE students; ACCT 201A , BUAD 301 for non-MCBE students; or graduate standing and not pre-MBA.
Undergraduate Course not available for Graduate Credit
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MGMT 464 - Entrepreneurial Leadership (3)
Leadership roles, organizational development and human resource management of new ventures. Setting up systems to improve venture performances that comply with related laws and regulations. Casework, research and fieldwork with selected local businesses. Not applicable for graduate degree credit.
Prerequisite: MGMT 340 for MCBE students; or graduate standing and not pre-MBA.
Undergraduate Course not available for Graduate Credit
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MGMT 465A - New Venture Creation and Funding (3)
How to develop product and service concepts for new ventures, test the concepts, set business strategy, design operating systems and develop financial forecasts, while complying with related laws and regulations. Venture teams will prepare business plans and make funding presentations.
Prerequisite: MGMT 339 , MGMT 340 . MGMT 461 , MGMT 464 , MKTG 462 or ACCT 463 for MCBE majors (no premajors); or PHYS major or ENTR minor; or graduate standing, but not pre-MBA students.
400-level Undergraduate Course available for Graduate Credit
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MGMT 465B - New Venture Launch (3)
Venture teams will launch new ventures. New ventures may be start up businesses or new profit centers within existing businesses. Final report and oral presentation on venture results.
Prerequisite: MGMT 465A with a D (1.0) or better for MCBE (not pre-major) or PHYS majors, or ENTR minor; or MCBE graduate standing and not pre-MBA.
400-level Undergraduate Course available for Graduate Credit
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MGMT 470 - Entertainment Operations (3)
Applies management theories to media-oriented entertainment industries, including film and its ancillary markets (home entertainment, television, streaming, cable), music and video games, among others.
Prerequisites: business majors (no pre-business), MGMT 339 ; non-business majors, BUAD 210 or MGMT 339 ; or MCBE graduate standing (not pre-MBA).
400-level Undergraduate Course available for Graduate Credit
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MGMT 471 - Hospitality and Tourism Management (3)
Learn to manage in the fast-paced segments of live entertainment, e.g., amusement/theme parks, gaming/wagering, and special event management (conferences, conventions, etc.). Organizations, jobs, and business operations in these complex, high-profile industries.
Prerequisites: business majors (no pre-business), MGMT 339 ; non-business majors, BUAD 210 or MGMT 339 ; or MCBE graduate standing (not pre-MBA).
400-level Undergraduate Course available for Graduate Credit
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MGMT 474 - Healthcare Management (3)
Understand the challenges and structure of the U.S. healthcare system. Role of healthcare managers in managing access, staffing, quality, capacity, supply chain and information technology in healthcare organizations. Apply managerial concepts for effective decision making in healthcare.
Prerequisite: MGMT 339 .
400-level Undergraduate Course available for Graduate Credit
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MGMT 480 - Global Strategic Management (3)
Conceptualization, formulation and implementation of successful global business strategies. Managing cultural differences, strategic alliances and strategies for the Pacific Rim and Europe.
Prerequisites: BUAD 301 , completion of all International Business core courses.
400-level Undergraduate Course available for Graduate Credit
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MGMT 495 - Internship (1-3)
Planned and supervised work experience. May be repeated for a maximum of 6 units. Credit/No Credit only.
Prerequisites: six units of upper-division management courses including MGMT 339 , concentration in Management or International Business, consent of department internship adviser, at least junior standing, 2.5 GPA, one semester in residence at the university.
400-level Undergraduate Course available for Graduate Credit
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MGMT 495E - Internship (1-3)
Planned and supervised work experience. May be repeated for a maximum of 6 units. Letter grade only.
Prerequisites: six units of upper-division management courses including MGMT 339 , concentration in Management or International Business, consent of department internship adviser, at least junior standing, 2.5 GPA, one semester in residence at the university.
400-level Undergraduate Course available for Graduate Credit
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MGMT 499 - Independent Study (1-3)
Open to qualified students desiring to pursue directed independent inquiry. May be repeated for a maximum of 6 units. Not open to students on academic probation.
Prerequisites: senior standing, approval by department chair.
400-level Undergraduate Course available for Graduate Credit
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MGMT 510 - Seminar in Corporate Social Responsibility (CSR) and Managerial Ethics (3)
How to generate a competitive advantage through ethics-based business strategies, and how to enhance social responsibility in conducting business activities in finance, accounting, marketing, entrepreneurship, corporate governance, HR and management and information technology.
Prerequisite: MCBE graduate status.
Graduate-level
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MGMT 511 - Quality Function Management and TQM (3)
A study of the functions and responsibilities of the quality organization. TQM and ISO concepts, and the tools for continuous improvement are analyzed for sequence of use and deployment.
Prerequisite: Acceptance into the Master of Biotechnology (MBt) degree program or consent of instructor.
Graduate-level
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MGMT 515 - Management of Information in the Corporate Environment (3)
Review and application of management information systems in business. System planning, system design and analysis, use of files, decision support systems, expert systems and implementation of management information systems. One or more sections may be offered in any online format.
Prerequisite: MCBE graduate standing and not Economics graduate standing or pre-MBA.
Graduate-level
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MGMT 516 - Operations Management (3)
Role of operations management function in modern manufacturing and service organization. Formulating operations strategy consistent with organizational strategy, operations planning, organization, directing and control activities. Long- and short-term decision areas and decision-making tools and techniques. Global, environmental and ethical issues.
Prerequisites: MCBE graduate standing and not Economics graduate standing. Corequisite: ISDS 513 .
Graduate-level
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MGMT 518 - Legal and Ethical Environment of Business (3)
The legal system and case studies in areas of contracts, torts, products liability, employment, business organizations and trade regulation, with consideration of ethical theories and implications as they apply to business practices.
Prerequisite: MCBE graduate standing and not Economics graduate standing.
Graduate-level
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MGMT 520 - International Legal Environment of Business (3)
International legal environment in which firms operate. Case studies in the areas of treaties and laws. World Trade Organization, EU, NAFTA, international contracts, dispute resolutions, regulation of imports, export and competition, government policies, enforcement of property rights and issues involving ethical responsibilities.
Prerequisite: classified MCBE status.
Graduate-level
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MGMT 524 - Seminar in Organizational Behavior and Administration (3)
Human behavior in organizations, studies in organizational theories and administrative action.
Prerequisites: MGMT 516 , MGMT 518 , MCBE graduate standing and not Economics graduate standing.
Graduate-level
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MGMT 525 - Seminar in Team Leadership Skills (3)
Graduate seminar and workshop to develop hands-on leadership skills to manage high-performance work teams. Topics include methods for self-awareness, making oral presentations, interviewing, stress management, supportive communication, problem solving, influencing and motivating others, managing conflict, empowering, delegating and team building.
Prerequisite: MGMT 524 .
Graduate-level
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MGMT 539 - Supply Chain Management (3)
Effective supply chain strategies emphasizing how to plan and integrate supply chain components into a coordinated system. Concepts and models important in supply chain planning. Risk pooling and inventory placement, integrated planning and collaboration and information sharing. Various models and methods for supply chain analysis and optimization.
Prerequisite: MGMT 516 .
Graduate-level
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MGMT 540 - New Venture Leadership and Management (3)
Leadership roles, organizational development and human resource management, planning and control issues for new ventures. Setting up operations and engaging human resources to better serve customers and improve venture performance. Casework, research and fieldwork with selected local businesses.
Prerequisite: MGMT 516 .
Graduate-level
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MGMT 542 - Labor and Employment Relations Seminar (3)
Traditional labor relations and developing issues in employment relations involving non-union employees; resolving labor and employment disputes. Collective bargaining, bargaining by objectives, dispute resolution methods in interest and rights disputes: arbitration, mediation, fact-finding traditional labor disputes involving salaried and professional employees.
Prerequisites: MGMT 516 , MGMT 518 , MCBE graduate standing and not pre-MBA.
Graduate-level
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MGMT 543 - Seminar in Human Resource Management (3)
Cases, problems and significant personnel administration literature in personnel administration and human relations.
Prerequisites: MGMT 516 , MGMT 518 , MCBE graduate standing.
Graduate-level
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MGMT 544 - Project Management (3)
Principles, techniques, tools and other factors necessary for successful project management. Topics include project management concepts, needs identification, the project manager, project planning, scheduling, control and associated costs, teams, project organization and project communications.
Prerequisite: MGMT 516 .
Graduate-level
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MGMT 547 - Comparative Management (3)
Management practices and processes in five geographical areas; market-structures and management characteristics different from those in the United States. Constraints that vary between countries because of cultural, legal, economic and/or political differences.
Entity Group #278: List of MCBE Grad majors w/o MA Econ or pre-MBA
Graduate-level
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MGMT 554 - Project Management (3)
Current topics of special interest in management .
Graduate-level
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MGMT 555 - Leadership Dynamics (3)
Dynamics of effective leadership in organizations. Major principles and practices driving the leadership field.
Prerequisite: MGMT 524 .
Graduate-level
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MGMT 570 - Commercialization of Technology (3)
Management and commercialization of technology-based innovations. Issues related to new product development, formulating strategies, acquiring resources, setting up and managing operations, and creating technology-focused businesses. Assignments and project focus on learning how to manage and commercialize technology.
Prerequisite: graduate standing.
Graduate-level
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MGMT 582 - Leading Organizational Change (3)
Develop executive-level capabilities to lead, manage and implement organizational change. Build change leadership skills through exposure to a variety of industries, organizations and decision-making scenarios. One or more sections may be offered in any online format. (MGMT 582 and POSC 582 are the same course.)
Prerequisite: POSC 509 , POSC 526 or MCBE graduate standing and not Economics graduate standing or pre-MBA.
Graduate-level
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MGMT 585 - Negotiation (3)
Builds on knowledge of individual behavior and social perception with a key focus on integrative bargaining strategies and tactics. Aims to help argue for goals more persuasively, while also enriching others’ goals.
Prerequisite: MGMT 524 .
Graduate-level
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MGMT 588 - Leadership, Power and Influence (3)
Socio-economic approaches to leadership. Organizational influence processes, power, and politics in organizations and communities.
Prerequisite: MGMT 524 .
Graduate-level
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MGMT 599 - Independent Graduate Research (1-3)
May be repeated for a maximum of 6 units. Not open to students on academic probation.
Prerequisites: MCBE graduate standing and not pre-MBA; consent of instructor, department chair and associate dean.
Graduate-level
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Marketing Courses are designated as MKTG in the class schedule.
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MKTG 351 - Principles of Marketing (3)
Applying current theories and concepts in effectively marketing goods and services to define target customers from a domestic and global perspective. Includes market research, identifying target customers, developing product offers, branding, pricing, marketing communications and distribution channels.
Corequisite: BUAD 301 for business majors; minimum junior standing for non-business majors.
Undergraduate Course not available for Graduate Credit
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MKTG 353 - Marketing Information Technology (3)
Information sources, databases and tools applied by marketers to transform data into useful formats for the strategic decision-making process. Includes segmentation, target marketing and positioning, media selection, market share, break-even analysis, pricing, sales forecasting and profit scenario analysis. One or more sections may be offered in any online format.
Prerequisites: BUAD 301 , ISDS 361A , MKTG 351 .
Undergraduate Course not available for Graduate Credit
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MKTG 370 - Consumer Behavior (3)
Consumer buying patterns, motivation and search behavior. Consumer decision-making process. Inter-disciplinary concepts from economics, sociology, psychology, cultural anthropology and mass communications. Case analyses and research projects.
Prerequisite: BUAD 301 . Corequisite: MKTG 351 .
Undergraduate Course not available for Graduate Credit
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MKTG 379 - Marketing Research Methods (3)
Marketing research process. Problem formulation, identifying data sources, data collection, analysis techniques, preparing research reports and application of these concepts to marketing research projects. One or more sections may be offered in any online format.
Prerequisites: BUAD 301 , ISDS 361A , MKTG 351 .
Undergraduate Course not available for Graduate Credit
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MKTG 401 - Professional Selling (3)
Steps of the sales cycle as an interpersonal influence process. Selling skills and techniques based on communication and buyer behavior concepts. Written sales projects and oral presentations are expected.
Prerequisite: BUAD 201 , MCBE major, not pre-major; or CM** or COMM major; or MCBE graduate standing and not pre-MBA.
400-level Undergraduate Course available for Graduate Credit
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MKTG 405 - Advertising and Promotions Strategy (3)
How to develop and implement advertising, sales promotion, public relations, direct marketing, sponsorship marketing and personal selling strategies that convey a single voice to a firm’s customers’ attention with effective and efficient communications program.
Prerequisite: MKTG 351 , MCBE major, not pre-major; or CM** or COMM major; or MCBE graduate standing and not pre-MBA.
400-level Undergraduate Course available for Graduate Credit
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MKTG 415 - Managing the Sales Force (3)
Sales manager’s role in organizing and deploying a field sales force, developing effective sales training programs, designing complete motivation and compensation plans, asserting strong leadership and evaluating sales people’s performance. Relies heavily on case studies and group discussion.
Prerequisite: MKTG 351 and MCBE major, not pre-major or undeclared; or MCBE graduate standing and not pre-MBA.
400-level Undergraduate Course available for Graduate Credit
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MKTG 425 - Retail Marketing Strategy (3)
Evolution of retailing into global, high technology industry; developing integrated marketing and financial strategies. Positioning retail offers to establish and maintain relationships with target customers. Evolving market conditions, buying behavior, retail venues, channel relationships, information, communication and decision support systems, merchandise management.
Prerequisite: MKTG 351 MMCBE major, not pre-major or undeclared; or CM** or COMM major; or MCBE graduate standing and not pre-MBA.
400-level Undergraduate Course available for Graduate Credit
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MKTG 430 - Sports Marketing (3)
Develops understanding of sports marketing, its role in business and society. Develops understanding of different functional areas. Develops ability to apply theories and knowledge to solve problems faced by sports marketers.
Prerequisite: MKTG 351 , MMCBE major, not pre-major; or CM** or COMM major; or MCBE graduate standing and not pre-MBA.
400-level Undergraduate Course available for Graduate Credit
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MKTG 442 - Sales and Consumer Product Strategies (3)
Theories, concepts and current professional practices of sales strategy, retail distribution, strategic marketing and category management based on analyzing customer purchasing behavior and sales data.
Prerequisite: MKTG 351 with a grade of ‘C’ (2.0) or better.
Undergraduate Course not available for Graduate Credit
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MKTG 443 - Marketing Analytics: Decision Making in the Information Age (3)
Applying analysis and modeling techniques to a broad range of marketing decision making domains. (MKTG 443 and ISDS 443 are the same course.)
Prerequisites: ISDS 361A , MKTG 351 , MCBE majors, not pre-major/undeclared; or MCBE graduate standing and not pre-MBA.
400-level Undergraduate Course available for Graduate Credit
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MKTG 444 - Social Media Marketing and Analytics (3)
Theoretical concepts and practical skills used by organizations in developing social media marketing strategies and in generating and utilizing analytics. Create social media content and produce actionable analytics from the social media content. One or more sections may be offered in any online format (MKTG 444 and ISDS 444 are the same course.)
Prerequisite: MKTG 353 , ISDS 361A .
400-level Undergraduate Course available for Graduate Credit
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MKTG 445 - Global Marketing (3)
Theories of international trade and role of marketing decisions across national boundaries and markets. Concepts and principles of marketing strategies in organizations: recognition of environmental differences; market assessments; entry alternatives; positions of global interdependence; marketing problems; and critical implications.
Prerequisites: MKTG 351 , MCBE major, not pre-major or undeclared; or MCBE graduate standing and not pre-MBA.
400-level Undergraduate Course available for Graduate Credit
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MKTG 450 - Visual Marketing (3)
Develop marketing communications through image creation tools, such as Adobe Photoshop, Prezi, Adobe Premiere, Apple iMovie, and Google Sketch Up.
Prerequisites: MKTG 351 , for undergraduate students; MKTG 519 for graduate students.
400-level Undergraduate Course available for Graduate Credit
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MKTG 455 - Strategic Internet Marketing (3)
Marketing goods, services and ideas on the Internet. Integrating e-commerce into a total marketing strategy for businesses ranging from entrepreneurial to multinational corporations. History and emergence of e-commerce, utility of the Internet as a tool to increase effectiveness, efficacy and competitiveness.
Prerequisites: business major, MKTG 351 ; or MCBE graduate standing (not pre-MBA); or non-business major, junior standing, MKTG 351 .
400-level Undergraduate Course available for Graduate Credit
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MKTG 462 - Marketing for Entrepreneurs (3)
Covering market analysis for new products and services, competitive analysis, alternatives for entering markets, associated costs and launch feasibility. Casework, research and fieldwork with selected local businesses.
Prerequisites: ACCT 201B ; or MKTG 351 , MCBE major, not pre-major or undeclared; or MCBE graduate standing and not pre-MBA.
400-level Undergraduate Course available for Graduate Credit
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MKTG 465 - Managing Services Marketing (3)
Unique marketing needs and challenges faced by service firms in an increasingly challenging global environment. Strategies for marketing services in a variety of industries: entertainment, tourism, hospitality, health care, financial services. Strategies used by manufacturing firms using service as a competitive strategy.
Prerequisite: MKTG 351 .
400-level Undergraduate Course available for Graduate Credit
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MKTG 475 - Export/Import Marketing Strategies (3)
Export and import strategies, including international logistics. Export and import process for large companies and small international businesses. Logistics planning and choosing the best incoterms, export process and evaluating alternative export strategies. Outsourcing and other government regulatory requirements and documentation.
Prerequisite: MKTG 351 , MCBE major, not pre-major or undeclared; or MCBE graduate standing and not pre-MBA.
400-level Undergraduate Course available for Graduate Credit
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MKTG 485 - Multicultural Marketing (3)
Prerequisite: MKTG 351 and senior standing or consent of instructor. Multicultural marketing is a discipline that recognizes divergent influences in a varied population and creates customized marketing programs that reach various audiences. Students gain an understanding of the dynamics in a diverse market environment while identifying target audiences and appropriate marketing strategies.
Prerequisite: MKTG 351 and senior standing or consent of instructor.
400-level Undergraduate Course available for Graduate Credit
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MKTG 489 - Developing Marketing Strategies (3)
Developing marketing strategies involving products as well as services. Case analysis and group interaction. Students will finalize and present portfolio of projects and internships completed over the duration of marketing program.
Prerequisites: MKTG 351 , MKTG 353 , MKTG 370 , MKTG 379 and senior standing.
400-level Undergraduate Course available for Graduate Credit
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MKTG 495 - Internship (1-3)
Planned and supervised work experience. May be repeated once for credit. Credit/No Credit only.
Prerequisites: six units of upper-division marketing courses, including MKTG 351 , concentration in Marketing or International Business, consent of department chair, at least junior standing, 2.5 GPA and one semester in residence at Cal State Fullerton.
400-level Undergraduate Course available for Graduate Credit
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MKTG 499 - Independent Study (1-3)
Open to undergraduate students desiring to pursue directed independent inquiry. May be repeated for a maximum of 6 units. Not open to students on academic probation.
Prerequisites: senior standing, approval by Department Chair.
400-level Undergraduate Course available for Graduate Credit
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MKTG 519 - Marketing Management (3)
Key marketing concepts and their applications to marketing research, segmentation, selecting target markets, product development, pricing, promotion and distribution. Develops senior-level executive decision-making skills from global, ethical and socially responsible perspectives. Requires understanding and application in a major project. One or more sections may or may not be offered in any online format.
Prerequisites: MCBE graduate standing and not Economics graduate standing or pre-MBA.
Graduate-level
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MKTG 543 - Marketing Analytics for Managers (3)
Organizations are increasingly becoming data-driven and are actively seeking managers with knowledge and experience in data analysis and marketing analytics. Focuses on the integrative application of various marketing analytics techniques to solve typical business problems. One or more sections may be offered in any online format.
Prerequisites: ISDS 513 , MKTG 519 .
Graduate-level
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MKTG 545 - NonProfit and Societal Marketing (3)
Applying marketing techniques to social change and nonprofit organizational contexts. Apply marketing resources and tools to address the challenges inherent in such organizations. (GERO 545 and MKTG 545 are the same course.)
Prerequisite: MKTG 519 .
Graduate-level
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MKTG 565 - Strategic Market Intelligence (3)
Qualitative and quantitative methods for collecting and analyzing information about customers and competitors. Apply these techniques and learn how market information can be leveraged to make better strategic decisions.
Prerequisites: MKTG 519 , ISDS 361A or ISDS 513 ; not Economics graduate standing or pre-MBA.
Graduate-level
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MKTG 575 - Product and Brand Management (3)
How to develop products and brands that deliver value to consumers using qualitative and metric approaches.
Prerequisite: MKTG 519 .
Graduate-level
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MKTG 596T - Contemporary Topics in Marketing (3)
Framework for customer-focused management; how to increase quality and calculate customer lifetime value and profitability. May be repeated with different topics for a maximum of 9 units.
Prerequisites: MKTG 519 , MCBE graduate standing and not pre-MBA.
Graduate-level
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MKTG 599 - Independent Graduate Research (1-3)
May be repeated for a maximum of 6 units. Not open to students on academic probation.
Prerequisites: MCBE graduate standing and not pre-MBA; consent of instructor, department chair and associate dean.
Graduate-level
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