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May 20, 2024
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MKTG 379 - Marketing Research Methods (3) Marketing research process. Problem formulation, identifying data sources, data collection, analysis techniques, preparing research reports and application of these concepts to marketing research projects. One or more sections may be offered in any online format.
Prerequisites: BUAD 301 , ISDS 361A , MKTG 351 .
Undergraduate Course not available for Graduate Credit
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