Jun 18, 2024  
2023-2024 University Catalog 
2023-2024 University Catalog [ARCHIVED CATALOG]

Business Administration, Marketing and Information Systems Concentration, B.A.

(120 UNITS)

Bachelor of Arts in Business Administration

The Bachelor of Arts in Business Administration provides a thorough education in the theory and practice of business. The degree provides an understanding of multiple business disciplines, and upon completing the degree, graduates will have the competency to make sound business decisions through effective, evidence-based analysis, interpretation, problem-solving and reasoning. The program emphasizes interpersonal skill-development, including the ability to write and orally communicate ideas and solutions in both business and non-business settings. Students also learn to recognize and apply concepts related to group motivation and conflict. Emphasis is also placed on the skills to use quantitative data, appropriate techniques and models to contextualize, address and analyze business problems and support business decisions. In a global sense, students also learn to understand legal, multicultural, political and ethical issues related to business.

In addition to the requirements for the major, students must meet all other university requirements for a bachelor’s degree. Please consult the Graduation Requirements for the Bachelor’s Degree  section in this catalog for complete information.

Admission to the Business Administration Major

Admission to the Business Administration major involves two steps. Students who apply to the major are initially classified as Pre-Business. After completing the lower-division core requirements with a “C” (2.0) or better, students may apply to the Business Administration major.

All of the following requirements must be met for the degree. Students must earn a “C” (2.0) or better in each core course listed below. In concentrations that require ISDS 351, the course must be passed with a “C” (2.0) or better. For assistance in interpreting these requirements, contact the Business Advising Center.

Grades and Residence

Maintain a minimum 2.0 grade point average in all college level units attempted, all units attempted at CSUF, all units attempted in the major and all units attempted in the concentration. Earn a “C” (2.0) or better in each core course. A “C-” (1.7) or lower is not a passing grade.

Take all required core and concentration courses in the College of Business and Economics for a letter grade (A, B, C, D, F). The exceptions are calculus courses, which may be taken under the Credit/No Credit grading option; however, if it is also taken to meet general education requirements then it must be taken for a letter grade.

A minimum 30 units in the major and at least one-half of the units in the concentration (except Accounting, which requires 15) must be taken in residence in the College of Business and Economics; at least 15 of the last 24 units taken before graduation must be in residence in the College of Business and Economics.


* Satisfies upper-division writing requirement

Marketing and Information Systems Concentration (33 units)

In today’s high-tech world, marketing has a strong connection with information technology. The Marketing and Information Systems concentration gives students a versatile foundation in both fields. It creates a bridge between consumers, business and information. The concentration is increasingly popular, with more companies seeing the value of quantitative skills in marketing. Students learn the creative and analytical science needed to succeed in an increasing technological workforce. Courses reflect the latest in business trends, including social media marketing and analytics, database management, marketing research, marketing strategy and business intelligence; and teach how to design a database, retrieve data from a database, analyze the data, and design/build systems that generate/analyze/store marketing and sales data and design targeted campaigns to reach your customers. Students gain insight into the technical and consumer sides of marketing, and skills that prepare them for a variety of careers in an even wider range of companies and industries. Possible job positions include marketing technology analyst, marketing operations analyst, marketing project specialist, digital marketing manager, search and social media marketing manager.

Business Practicum Requirement (3 units)

Choose one course from any of the following areas. Must earn a “C” (2.0) or better.

Additional Information

* May be counted toward ISDS elective or MKTG elective, but not both

Total (120 units)