Marketing, Department of

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Department Chair

Irene Lange

Department Office/Website

Steven G. Mihaylo Hall 5214
657-278-2223
business.fullerton.edu/marketing

Faculty

Christopher Anicich, Catherine Atwong, S. Allen Broyles, Susan Cadwallader, Steven Chen, Howard Forman, Neil Granitz, Mohammad Habibi, Katrin Harich, Yuna Kim, Chiranjeev Kohli, Christopher Kondo, Matthew Lancellotti, Irene Lange, Aubrey LeBard, Sunil Thomas

Introduction

Marketing is a basic business function covering a wide range of activities. It includes studying markets, planning products, pricing them, promoting them, selling them and then delivering these products to customers. People in wholesaling, retailing, advertising agencies, research firms and transportation companies are all working in the marketing area. Any firm that is reviewing its product policies needs marketers to identify the market, choose the products, find where they can be sold and decide on a price for them.

Learning Goals and Student Learning Outcomes

• Bachelor of Arts in Business Administration
• Master of Business Administration

Programs and Courses Offered

Bachelor of Arts in Business Adminstration

• Business Administration, Marketing Concentration, B.A.  
• Business Administration, Marketing and Information Systems Concentration, B.A.  

Master of Business Administration

• Business Administration, Marketing Concentration, M.B.A.  

Courses

Courses are designated as MKTG in the class schedule.

• MKTG 351 - Principles of Marketing (3)
• MKTG 353 - Marketing Information Technology (3)
• MKTG 370 - Consumer Behavior (3)
• MKTG 379 - Marketing Research Methods (3)
• MKTG 401 - Professional Selling (3)
• MKTG 405 - Advertising and Promotions Strategy (3)
• MKTG 415 - Managing the Sales Force (3)
• MKTG 425 - Retail Marketing Strategy (3)
• MKTG 430 - Sports Marketing (3)
• MKTG 443 - Marketing Analytics: Decision Making in the Information Age (3)
• MKTG 444 - Social Media Marketing and Analytics (3)
• MKTG 445 - Global Marketing (3)
• MKTG 450 - Visual Marketing (3)
• MKTG 455 - Strategic Internet Marketing (3)
• MKTG 462 - Marketing for Entrepreneurs (3)
• MKTG 464 - Insurance Marketing and Distribution Strategies (3)
• MKTG 465 - Managing Services Marketing (3)
• MKTG 475 - Export/Import Marketing Strategies (3)
• MKTG 485 - Multicultural Marketing (3)
• MKTG 489 - Developing Marketing Strategies (3)
• MKTG 495 - Internship (1-3)
• MKTG 499 - Independent Study (1-3)
• MKTG 519 - Marketing Management (3)
• MKTG 535 - Marketing New Ventures (3)
• MKTG 543 - Marketing Analytics for Managers (3)
• MKTG 545 - NonProfit and Societal Marketing (3)
• MKTG 565 - Strategic Market Intelligence (3)
• MKTG 575 - Product and Brand Management (3)
• MKTG 596T - Contemporary Topics in Marketing (3)
• MKTG 599 - Independent Graduate Research (1-3)

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