Communications, Department of

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Department Chair

Jason M. Shepard

Department Office/Website

College Park 400
657-278-3517
communications.fullerton.edu/departments/comm

Faculty

Carol Ames, Julio Bermejo, Jeff Brody, Christina Ceisel, Amber Chitty, Carolyn Coal, Jim Collison, David DeVries, Emily Erickson, Pete Evanow, Tony Fellow, Brent Foster, Dennis Gaschen, Beth Georges, Kuen-Hee Ju-Pak, Dean Kazoleas, Keith Kesler, Cynthia King, Michelle Kurland, Paul Lester, Gail Love, Michael McAlexander, Robert Meeds, Coral Ohl, Penchen Phoborisut, Henry Puente, Waleed Rashidi, Chelsea Reynolds, Frank Russell, Jason Shepard, Andi Stein, Bonnie Stewart, Doug Swanson, Edgar Trotter, Diane Witmer, Mark Wu, Fred Zandpour

Introduction

Effective ethical communications are essential for the well being of a democratic society. Thus, there is a need for persons trained in the theory and practice of informing, instructing and persuading through communications media.

Degree Descriptions

The Bachelor of Arts in Communications is designed to provide students with training in the theory and practice of informing, instructing and persuading through communications media. Because effective ethical communications are essential for the well being of a democratic society, the curriculum ensures that: all majors are exposed to a broad liberal education; provides majors with a clear understanding and a global perspective of the role of communications media in society; and prepares majors desiring communications-related careers in the mass media, business, government and education by educating them in depth on one of the specialized concentrations within the department.

The Master of Arts in Communications is designed to provide students with advanced study in communications theory and research, and offers an opportunity to integrate all aspects of the profession into a single degree. The program prepares the graduate to apply advanced communication concepts, research development skills and theories relevant to the use of communications media for a wide variety of purposes. Such study may serve those whose careers involve the use of print, electronic and online media to inform, instruct and persuade. Communications skills are highly applicable to a wide range of careers in business, industry, government, education and mass media.

Learning Goals and Student Learning Outcomes

• Bachelor of Arts in Communications
• Master of Arts in Communications

Programs and Courses Offered

Programs

• Communications, Advertising Concentration, B.A.
• Communications, Entertainment and Tourism Communications Concentration, B.A.
• Communications, Journalism Concentration, B.A.
• Communications, Photocommunications Concentration, B.A.
• Communications, Public Relations Concentration, B.A.

• Communications, Mass Communications Research and Theory Concentration, M.A.
• Communications, Professional Communications Concentration, M.A.
• Communications, Tourism and Entertainment Concentration, M.A.

• Advertising Minor
• Journalism Minor
• Public Relations Minor

Courses

Courses are designated as COMM in the class schedule.

• COMM 101 - Writing for Mass Media (3)
• COMM 201 - Reporting for Mass Media I (3)
• COMM 202 - Reporting for Mass Media II (3)
• COMM 233 - Mass Communication in Modern Society (3)
• COMM 300 - Visual Communication (3)
• COMM 301 - Writing for Broadcasting and Film (3)
• COMM 310 - Mass Media Ethics (3)
• COMM 315 - Mass Media and Ethnic Groups (3)
• COMM 317 - Digital Foundations (3)
• COMM 319 - Visual Reporting (3)
• COMM 321 - Studio Photography (3)
• COMM 325 - Multimedia Journalism (3)
• COMM 331 - News Literacy (3)
• COMM 332 - Editing and Design (3)
• COMM 333 - Mass Media Effects (3)
• COMM 334 - Feature Article Writing (3)
• COMM 335 - Public Affairs Reporting (3)
• COMM 346 - Introduction to Entertainment and Tourism Studies (3)
• COMM 350 - Principles of Advertising (3)
• COMM 351 - Writing for the Advertising Industry (3)
• COMM 352 - Advertising Media (3)
• COMM 353 - Advertising Creative Strategy and Execution I (3)
• COMM 361 - Principles of Public Relations (3)
• COMM 362 - Public Relations Writing I (3)
• COMM 371 - Radio News Production (3)
• COMM 372 - TV News Production (3)
• COMM 375 - Live Radio Production (3)
• COMM 380 - Interactive Media Design (3)
• COMM 407 - Communications Law (3)
• COMM 409 - Advanced Visual Reporting (3)
• COMM 410 - Principles of Communication Research (3)
• COMM 415T - Current Issues in Advertising (3)
• COMM 421 - Advanced Studio Photography (3)
• COMM 422 - Communications Technologies (3)
• COMM 425 - History and Philosophy of American Mass Communication (3)
• COMM 426 - Global Media Systems (3)
• COMM 428 - Communications and Social Change (3)
• COMM 430 - Newspaper Management (3)
• COMM 433 - Working in the Magazine Industry (3)
• COMM 434 - Magazine Editing and Production (3)
• COMM 435 - Opinion Writing (3)
• COMM 436 - Reporting on the Entertainment Industry (3)
• COMM 437 - Advanced Magazine Writing (3)
• COMM 438T - Specialized Reporting (3)
• COMM 439 - Literary Journalism (3)
• COMM 444 - Capstone - Visual Communications (3)
• COMM 446 - Entertainment and Society (3)
• COMM 447 - Tourism and Travel (3)
• COMM 448T - Entertainment Industry Studies (3)
• COMM 449 - Capstone - Entertainment and Tourism Studies (3)
• COMM 450 - Advertising and Brand Communication Management (3)
• COMM 451 - Capstone - Advertising Campaigns (3)
• COMM 452 - Advanced Media Strategy and Tactics (3)
• COMM 453 - Advertising Creative Strategy and Execution II (3)
• COMM 454 - Advertising Media Sales (3)
• COMM 455 - Internet Advertising and Promotional Communications (3)
• COMM 456 - Advertising Account Planning (3)
• COMM 457 - Broadcast Advertising (3)
• COMM 462 - Public Relations Writing II (3)
• COMM 464 - Capstone - Public Relations Management (3)
• COMM 465 - Entertainment Public Relations (3)
• COMM 466T - Current Topics in Public Relations (3)
• COMM 467 - Public Relations Agency Seminar (3)
• COMM 468 - Corporate and Nonprofit Public Relations (3)
• COMM 469 - Crisis Communications (3)
• COMM 470 - International Public Relations (3)
• COMM 471 - Capstone - Daily Titan News (3)
• COMM 472 - Capstone - TV News (3)
• COMM 474 - Capstone - ADV/PR/ETC Student Agency (3)
• COMM 475 - Capstone - Advertising/AAF Competition (3)
• COMM 480 - Persuasive Communications (3)
• COMM 481 - Advanced Interactive Media Design (3)
• COMM 492T - Proseminar in Speech Communication (3)
• COMM 495T - Mass Media Internship (3)
• COMM 496 - Student-to-Student Tutorial (1-3)
• COMM 497T - Event Planning and Management (3)
• COMM 499 - Independent Study (1-3)
• COMM 500 - Theory and Literature of Communications (3)
• COMM 507 - Communications Research Design and Analysis (3)
• COMM 508 - Humanistic Research in Communications (3)
• COMM 509 - Social Science Research in Communications (3)
• COMM 515T - Professional Problems in Specialized Fields (3)
• COMM 516 - Media Audience Behavior (3)
• COMM 517 - Ethical Problems of the Mass Media (3)
• COMM 518 - Public Relations Theory (3)
• COMM 520C - Public Relations (3)
• COMM 525 - Advanced Communications Management (3)
• COMM 527 - Politics and Mass Media (3)
• COMM 530 - Communications Technologies (3)
• COMM 534 - American Media History (3)
• COMM 536 - International Communications (3)
• COMM 541 - Film Criticism (3)
• COMM 550 - Advertising in Modern Society (3)
• COMM 560 - Socio-Cultural Implications of Tourism & Entertainment (3)
• COMM 561 - Tourism: Professional Practices and Issues (3)
• COMM 562 - Destination Development and Communications (3)
• COMM 563 - Tourism Venues and Attractions (3)
• COMM 595 - Graduate Mass Media Internship (3)
• COMM 597 - Project (3)
• COMM 598 - Thesis (3-6)
• COMM 599 - Independent Graduate Research (1-3)

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