COMM 350 - Principles of Advertising (3)

Overview of the advertising industry and its specializations. Contemporary functions, strategies, media, ethics and technology, as well as the role of integrated marketing communication.

Prerequisite: completion of G.E. Category D.1. Corequisite: Communications major - COMM 233 or COMM 317.

Undergraduate Course not available for Graduate Credit

One or more sections may be offered in any online format.