MKTG 482 - Film and TV Marketing (3)

Film and TV content marketing is evolving rapidly, driven by technological, market and consumer trends. Provides a foundational understanding of the current methodologies for marketing and promoting film and TV content across all platforms. (CTVA 482 and MKTG 482 are the same course.)

Prerequisite: CTVA 100 with a “C” (2.0) or better.

Undergraduate Course not available for Graduate Credit