MKTG 444 - Social Media Marketing and Analytics (3)

Theoretical concepts and practical skills used by organizations in developing social media marketing strategies and in generating and utilizing analytics. Create social media content and produce actionable analytics from the social media content. One or more sections may be offered in any online format (MKTG 444 and ISDS 444 are the same course.)

Prerequisite: MKTG 353, ISDS 361A.