Nov 22, 2019  
2017-2018 University Catalog 
    
2017-2018 University Catalog [ARCHIVED CATALOG]

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COMM 428 - Communications and Social Change (3)


How innovations, ideas, products and practices perceived as new are communicated to members of a social system. The roles of adopters, opinion leaders, change agents and communications in the diffusion of innovations and consequent changes in social systems.

Prerequisites: COMM 233 , junior standing.



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