MKTG 519 - Marketing Management (3)

Key marketing concepts and their applications to marketing research, segmentation, selecting target markets, product development, pricing, promotion and distribution. Develops senior-level executive decision-making skills from global, ethical and socially responsible perspectives. Requires understanding and application in a major project. One or more sections may or may not be offered in any online format.

Prerequisites: MCBE graduate standing and not Economics graduate standing or pre-MBA.