MKTG 405 - Advertising and Promotions Strategy (3)

How to develop and implement advertising, sales promotion, public relations, direct marketing, sponsorship marketing and personal selling strategies that convey a single voice to a firm’s customers’ attention with effective and efficient communications program. One or more sections may be offered in any online format.

Prerequisite: MKTG 351, MCBE major, not pre-major; or CM** or COMM major; or MCBE graduate standing and not pre-MBA.