Apr 20, 2024  
2013-2015 University Catalog 
    
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2013-2015 University Catalog [ARCHIVED CATALOG]

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MKTG 462 - Marketing for Entrepreneurs (3)

Prerequisites: ACCT 201B , MKTG 351 . Coverage of market analysis for new products and services, competitive analysis, alternatives for entering markets, associated costs and launch feasibility. Casework, research and fieldwork with selected local businesses.


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