MKTG 425 - Retail Marketing Strategy (3)

Evolution of retailing into global, high technology industry; developing integrated marketing and financial strategies. Positioning retail offers to establish and maintain relationships with target customers. Evolving market conditions, buying behavior, retail venues, channel relationships, information, communication and decision support systems, merchandise management.

Prerequisite: MKTG 351 MMCBE major, not pre-major or undeclared; or CM** or COMM major; or MCBE graduate standing and not pre-MBA.

400-level Undergraduate Course available for Graduate Credit