(15 UNITS)
CSUF students who graduate from any discipline and pursue careers will need marketing. The Marketing minor prepares students to successfully market themselves, their own business or a business or organization that they work for. They will understand how to identify opportunities in the market, quantify them, promote them and ensure their success and long-term profitability.
The minor is highly customizable to fit students’ goals. It includes one required course and four electives in topics ranging from digital marketing to export and import strategies. Students can build their own group of electives or use the department recommendations to specialize in one of the following areas: general marketing; creative marketing; digital marketing; marketing analytics; entrepreneurial marketing; global marketing; psychology and marketing; and social sector marketing.
Students must earn a “C” or better in all courses.
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