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Nov 22, 2024
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2021-2022 University Catalog [ARCHIVED CATALOG]
Business Administration, Marketing and Information Systems Concentration, B.A.
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Bachelor of Arts in Business Administration
The Bachelor of Arts in Business Administration provides a thorough education in the theory and practice of business. The degree provides an understanding of multiple business disciplines, and upon completing the degree, graduates will have the competency to make sound business decisions through effective, evidence-based analysis, interpretation, problem-solving and reasoning. The program emphasizes interpersonal skill-development, including the ability to write and orally communicate ideas and solutions in both business and non-business settings. Students also learn to recognize and apply concepts related to group motivation and conflict. Emphasis is also placed on the skills to use quantitative data, appropriate techniques and models to contextualize, address and analyze business problems and support business decisions. In a global sense, students also learn to understand legal, multicultural, political and ethical issues related to business.
In addition to the requirements for the major, students must meet all other university requirements for a bachelor’s degree. Please consult the Graduation Requirements for the Bachelor’s Degree section in this catalog for complete information.
Admission to the Business Administration Major
Admission to the Business Administration major involves two steps. Students who apply to the major are initially classified as Pre-Business. After completing the lower-division core requirements with a “C” (2.0) or better, students may apply to the Business Administration major.
All of the following requirements must be met for the degree. Students must earn a “C” (2.0) or better in each core course listed below. For assistance in interpreting these requirements, contact the Business Advising Center.
Lower-Division Core Courses (21-22 units)
Upper-Division Core Courses (27 units)
Notes
* Satisfies upper-division writing requirement
† Required of business majors with a concentration in economics
‡ May be taken by business majors, in lieu of ECON 315
** Accounting concentration and Joint Emphasis in Accounting and Information Systems students are exempt from this course
Business Practicum Requirement (3 units)
Must be completed with an approved practicum course with a “C” (2.0) or better. For assistance in selecting an approved course, contact the Business Advising Center.
Global Business Requirement (3 units)
The Global Business requirement must be selected from the list of approved courses, below, and may not be a course in the student’s concentration. Capstone Course (3 units)
Other Requirements, Grades and Residence
Grade-Point Average (GPA). Maintain at least a 2.0 gradepoint average in all college level units attempted, in all units attempted at CSUF, in all units attempted in the major and in all units attempted in the concentration. Earn at least a “C” (2.0) in each core course and in each of the following concentrations: Accounting, Information Systems and Decision Sciences. A “C-” (1.7) or lower is not a passing grade.
Grade option. Take all required core courses and all required concentration courses in the College of Business and Economics for a letter grade (A,B,C,D,F). The Credit/No Credit grading option may not be used for these courses, and a grade of CR (credit) will not satisfy the requirements for the degree. Exception: Courses in calculus may be taken under the Credit/No Credit grading option; however, if it is also taken to meet general education requirements then it must be taken for a letter grade.
Residence. At least 30 units in the major and at least one-half of the units in the concentration (except Accounting, which requires 15) must be taken in residence in the College of Business and Economics; at least 15 of the last 24 units before graduation must be taken in residence in the College of Business and Economics.
Marketing and Information Systems Concentration (24 units)
In today’s high-tech world, marketing has a strong connection with information technology. The Marketing and Information Systems concentration gives students a versatile foundation in both fields. It creates a bridge between consumers, business and information. The concentration is increasingly popular, with more companies seeing the value of quantitative skills in marketing. Students learn the creative and analytical science needed to succeed in an increasing technological workforce. Courses reflect the latest in business trends, including social media marketing and analytics, database management, marketing research, marketing strategy and business intelligence; and teach how to design a database, retrieve data from a database, analyze the data, and design/build systems that generate/analyze/store marketing and sales data and design targeted campaigns to reach your customers. Students gain insight into the technical and consumer sides of marketing, and skills that prepare them for a variety of careers in an even wider range of companies and industries. Possible job positions include marketing technology analyst, marketing operations analyst, marketing project specialist, digital marketing manager, search and social media marketing manager.
Required Courses (18 units)
Electives (6 units)
Select 3 units each from ISDS and MKTG
Additional Information
* Can be counted toward an ISDS elective or MKTG elective, but not both
Graduation Requirement (3 units)
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