Mar 28, 2024  
2019-2020 University Catalog 
    
2019-2020 University Catalog [ARCHIVED CATALOG]

Business Administration, Marketing Concentration, B.A.


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Bachelor of Arts in Business Administration


(120 UNITS)

Admission to the Business Administration Major


Admission to the Business Administration major involves two steps. Students who apply to the major are initially classified as Pre-Business. After completing the lower-division core requirements with a “C” (2.0) or better, students may apply to the Business Administration major.

All of the following requirements must be met for the degree. Students must earn a “C” (2.0) or better in each core course listed below. For assistance in interpreting these requirements, contact the Business Advising Center.

Required Concentration Courses (18-24 units)


See listing of concentration requirements below.

Other Requirements, Grades and Residence


Grade-Point Average (GPA). Maintain at least a 2.0 gradepoint average in all college level units attempted, in all units attempted at CSUF, in all units attempted in the major and in all units attempted in the concentration. Earn at least a “C” (2.0) in each core course and in each of the following concentrations: Accounting, Information Systems and Decision Sciences. A “C-” (1.7) or lower is not a passing grade.

Grade option. Take all required core courses and all required concentration courses in the Mihaylo College of Business and Economics for a letter grade (A,B,C,D,F). The Credit/No Credit grading option may not be used for these courses, and a grade of CR (credit) will not satisfy the  requirements for the degree. Exception: Courses in calculus may be taken under the Credit/No Credit grading option; however, if it is also taken to meet general education requirements then it must be taken for a letter grade.

Residence. At least 30 units in the major and at least one-half of the units in the concentration (except Accounting, which requires 15) must be taken in residence in the Mihaylo College of Business and Economics; at least 15 of the last 24 units before graduation must be taken in residence in the Mihaylo College of Business and Economics.

Additional Information


Required of business majors with a concentration in economics

May be taken by business majors, in lieu of ECON 315  

* Accounting concentration, Accounting and Business Analytics concentration, and Joint Emphasis in Accounting and Information Systems students are exempt from this course

Marketing Concentration


Total (120 units)


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