Dec 07, 2025  
2023-2024 University Catalog 
    
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2023-2024 University Catalog [ARCHIVED CATALOG]

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MKTG 475 - Export/Import Marketing Strategies (3)

Export and import strategies, including international logistics. Export and import process for large companies and small international businesses. Logistics planning and choosing the best incoterms, export process and evaluating alternative export strategies. Outsourcing and other government regulatory requirements and documentation.

Prerequisite: MKTG 351  (not pre-business, pre-economics major or undeclared); or CBE graduate (not pre-MBA) standing.

400-level Undergraduate Course available for Graduate Credit


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