MKTG 353 - Marketing Information Technology (3)

Information sources, databases and tools applied by marketers to transform data into useful formats for the strategic decision-making process. Includes segmentation, target marketing and positioning, media selection, market share, break-even analysis, pricing, sales forecasting and profit scenario analysis.

Prerequisites: Business Administration major, Economics major - MKTG 351, BUAD 301, ISDS 361A; other major (not CBE pre-major or undeclared) - MKTG 351; or CBE graduate (not pre-MBA) standing.

Undergraduate Course not available for Graduate Credit

One or more sections may be offered in any online format.