Apr 23, 2024  
2021-2022 University Catalog 
    
Catalog Navigation
  Catalog Home
  President’s Message
  Academic Calendar
  The California State University
  About the University
  Administration
  College of the Arts
  College of Business and Economics
  College of Communications
  College of Education
  College of Engineering and Computer Science
  College of Health and Human Development
  College of Humanities and Social Sciences
  College of Natural Sciences and Mathematics
  Degree Programs
  Course Descriptions
  University Requirements and Regulations
  Graduate Regulations
  Admissions
  Academic Advisement
  Registration
  Academic Departments and Programs
  Special Academic Programs
  Academic Affairs Support
  Student Affairs Support
  Information Technology
  Faculty and Administration
  Emeriti
  Archived Catalogs
  My Portfolio
HELP
2021-2022 University Catalog [ARCHIVED CATALOG]

Facebook this Page (opens a new window)
Tweet this Page (opens a new window)
Add to Portfolio (opens a new window)

MKTG 519 - Marketing Management (3)

Key marketing concepts and their applications to marketing research, segmentation, selecting target markets, product development, pricing, promotion and distribution. Develops senior-level executive decision-making skills from global, ethical and socially responsible perspectives. Requires understanding and application in a major project.

Prerequisite: CBE graduate (not Economics or pre-MBA) standing. Corequisite: BUAD 501A.

Graduate-level

One or more sections may be offered in any online format.


Facebook this Page (opens a new window)
Tweet this Page (opens a new window)
Add to Portfolio (opens a new window)