Apr 19, 2024  
2021-2022 University Catalog 
    
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2021-2022 University Catalog [ARCHIVED CATALOG]

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COMM 452 - Advanced Media Strategy and Tactics (3)

Further education in advertising media. Integrates theories from related disciplines, such as communications, marketing and psychology to illustrate better ways to use media as a competitive tool in business.

Prerequisites: COMM 350 , COMM 352 .

400-level Undergraduate Course available for Graduate Credit


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