May 07, 2021  
2020-2021 University Catalog 
    
2020-2021 University Catalog [ARCHIVED CATALOG]

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COMM 350 - Principles of Advertising (3)


Overview of the advertising industry and its specializations. Contemporary functions, strategies, media, ethicsand technology, as well as the role of integrated marketing communication.

Prerequisite: completion of G.E. Category D.1. Corequisite: Communications majors - COMM 233  or COMM 317 .

Undergraduate Course not available for Graduate Credit



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