COMM 454 - Advertising Media Sales (3)

Preparation for careers in advertising media sales, including radio, television, newspaper, magazine, new media and the Internet. Personal sales techniques and media sales strategies are presented for each medium.

Prerequisites: COMM 350, COMM 353; or COMM 352 and either COMM 217 or COMM 358; or MKTG 351 ; and any 300-level graphics, layout or design course.