COMM 475 - Capstone - Advertising/AAF Competition (3)

Advertising campaigns, including applied research, writing and utilization of print and electronic mass media. Design of complete campaigns from idea to prediction readiness. Requires a “C-” (1.7) or better to pass this course. May be repeated once for credit.

Prerequisites: COMM 350, COMM 352, COMM 353.

Undergraduate Course not available for Graduate Credit