Apr 25, 2024  
2018-2019 University Catalog 
    
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2018-2019 University Catalog [ARCHIVED CATALOG]

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MKTG 462 - Marketing for Entrepreneurs (3)

Covering market analysis for new products and services, competitive analysis, alternatives for entering markets, associated costs and launch feasibility. Casework, research and fieldwork with selected local businesses.

Prerequisites: ACCT 201B ; or MKTG 351 , MCBE major, not pre-major or undeclared; or MCBE graduate standing and not pre-MBA.

400-level Undergraduate Course available for Graduate Credit


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