Sep 27, 2024  
2017-2018 University Catalog 
    
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2017-2018 University Catalog [ARCHIVED CATALOG]

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MKTG 489 - Developing Marketing Strategies (3)

Developing marketing strategies involving products as well as services. Case analysis and group interaction. Students will finalize and present portfolio of projects and internships completed over the duration of marketing program.

Prerequisites: MKTG 351 , MKTG 353 , MKTG 370 , MKTG 379  and senior standing.


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