MKTG 455 - Strategic Internet Marketing (3)

Marketing goods, services and ideas on the Internet. Integrating e-commerce into a total marketing strategy for businesses, from entrepreneurial to multinational corporations. History and emergence of e-commerce, utility of the Internet as a tool to increase effectiveness, efficacy and competitiveness.

Prerequisite: MKTG 351, MCBE major, not pre-major or undeclared; or MCBE graduate standing and not pre-MBA.