MKTG 445 - Global Marketing (3)

Theories of international trade and role of marketing decisions across national boundaries and markets. Concepts and principles of marketing strategies in organizations: recognition of environmental differences; market assessments; entry alternatives; positions of global interdependence; marketing problems; and critical implications.

Prerequisites: MKTG 351, MCBE major, not pre-major or undeclared; or MCBE graduate standing and not pre-MBA.