Jul 21, 2019  
2017-2018 University Catalog 
    
2017-2018 University Catalog [ARCHIVED CATALOG]

[Add to Portfolio]

COMM 516 - Media Audience Behavior (3)


In-depth analysis of the types, attitudes and behaviors of media audiences. Theories from psychology, marketing, anthropology and communications are integrated for comprehensive understanding of why people consume media and performance. Appropriate for all communications disciplines.

Prerequisite: COMM 500  



[Add to Portfolio]