Jul 21, 2019  
2017-2018 University Catalog 
    
2017-2018 University Catalog [ARCHIVED CATALOG]

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COMM 468 - Corporate and Nonprofit Public Relations (3)


Public relations strategies and tactics used in today’s increasingly sophisticated and maturing corporate and nonprofit marketplaces. Professional guest speakers and in-class simulations/exercises. Fund raising, corporate and social responsibility, media relations, and technology and ethical issues.

Prerequisites: COMM 101 COMM 361 .



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