Apr 18, 2024  
2017-2018 University Catalog 
    
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2017-2018 University Catalog [ARCHIVED CATALOG]

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COMM 457 - Broadcast Advertising (3)

Theoretical and practical exposure to the field of broadcast advertising from an agency perspective, including positioning, creative brief writing, strategy, script development and analysis, storyboarding and pitching.

Prerequisites:COMM 350 , COMM 353 , junior standing.


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