Nov 22, 2019  
2017-2018 University Catalog 
    
2017-2018 University Catalog [ARCHIVED CATALOG]

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COMM 456 - Advertising Account Planning (3)


Apply principles of research, consumer behavior and creative concept development to advertising and brand communication campaigns. Field study and case application facilitate the process of the planner’s consumer advocacy function.

Prerequisites: COMM 353  .



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