Aug 24, 2019  
2017-2018 University Catalog 
    
2017-2018 University Catalog [ARCHIVED CATALOG]

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COMM 453 - Advertising Creative Strategy and Execution II (3)


Advertising projects involving application and execution of creative advertising strategies for mass media, including theory and practice of writing copy, and preparing comprehensive layouts and completed scripts. Group discussions, labs and individual conferences.

Prerequisites: COMM 353 COMM 317  or COMM 358.



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