Jul 21, 2019  
2017-2018 University Catalog 
    
2017-2018 University Catalog [ARCHIVED CATALOG]

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COMM 450 - Advertising and Brand Communication Management (3)


Theory and techniques for planning, directing and evaluating advertising and brand communication programs, with emphasis on media-message strategies. Managerial approach with case studies to the solution of brand communications problems.

Prerequisites: COMM 350 , COMM 352 , COMM 353  



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