Sep 22, 2019  
2017-2018 University Catalog 
    
2017-2018 University Catalog [ARCHIVED CATALOG]

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COMM 353 - Advertising Creative Strategy and Execution I (3)


Writing copy and layout advertisements, based on study of sales appeals, attention factors and illustrations. (2 hours lecture, 2 hours activity)

Prerequisites: ENGL 101 , COMM 350 , junior standing.



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