Mar 29, 2024  
2013-2015 University Catalog 
    
2013-2015 University Catalog [ARCHIVED CATALOG]

Add to Portfolio (opens a new window)

COMM 464A - Public Relations Management: Agency (3)


Prerequisites: Public Relations majors - COMM 361  , COMM 362 , junior standing; Advertising majors - COMM 350 , COMM 352 , COMM 353 . Analyze systems and strategies for planning public relations campaigns and solving/preventing problems. Individual, team case studies, in corporate development of proposals; actual use of tools in addition to role playing presentations to management. Must pass with at least a “C” (2.0).



Add to Portfolio (opens a new window)