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Mar 29, 2024
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COMM 464A - Public Relations Management: Agency (3) Prerequisites: Public Relations majors - COMM 361 , COMM 362 , junior standing; Advertising majors - COMM 350 , COMM 352 , COMM 353 . Analyze systems and strategies for planning public relations campaigns and solving/preventing problems. Individual, team case studies, in corporate development of proposals; actual use of tools in addition to role playing presentations to management. Must pass with at least a “C” (2.0).
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