COMM 454 - Advertising Media Sales (3)

Prerequisites: COMM 350 and COMM 353; or COMM 332 and either 217or 358; or MKTG 351 and any 300-level graphics, layout or design course. Prepares for careers in advertising media sales, including radio, television, newspaper, magazine, new media and the Internet. Personal sales techniques and media sales strategies are presented for each medium.