MKTG 351 - Principles of Marketing (3)


Applying current theories and concepts in effectively marketing goods and services to define target customers from a domestic and global perspective. Includes market research, identifying target customers, developing product offers, branding, pricing, marketing communications and distribution channels.

Corequisite: BUAD 301  for business majors; minimum junior standing for non-business majors.

Undergraduate Course not available for Graduate Credit

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