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California State University Fullerton

Apr 29, 2024

2013-2015 University Catalog

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2013-2015 University Catalog [ARCHIVED CATALOG]

Advertising Minor

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(21 units)

Study Plan

COMM 233 - Mass Communication in Modern Society (3)
COMM 350 - Principles of Advertising (3)
COMM 352 - Advertising Media (3)
COMM 353 - Advertising Creative Strategy and Execution I (3)
COMM 451A - Advertising Campaigns - AAF Competition (3) or
COMM 451B - Advertising Campaigns - Local Focus (3) or
COMM 451C - Advertising Campaigns - TitanCom Agency (3)

Plus 6 units, approved by two advisers, from:

COMM 380 - Interactive Media Design (3)
COMM 407 - Communications Law (3)
COMM 415T - Current Issues in Advertising (3)
COMM 425 - History and Philosophy of American Mass Communication (3)
COMM 450 - Advertising and Brand Communication Management (3)
COMM 452 - Advanced Media Strategy and Tactics (3)
COMM 453 - Advertising Creative Strategy and Execution II (3)
COMM 455 - Internet Advertising and Promotional Communications (3)
COMM 457 - Broadcast Advertising (3)
COMM 480 - Persuasive Communications (3)

Total (21 units)

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