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    California State University Fullerton
   
 
  Sep 23, 2017
 
 
    
2016-2017 University Catalog [ARCHIVED CATALOG]

Marketing, Department of


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Department Chair

Irene Lange

Department Office/Website

Steven G. Mihaylo Hall 5214
657-278-2223
business.fullerton.edu/marketing

Faculty

Christopher Anicich, Catherine Atwong, S. Allen Broyles, Susan Cadwallader, Steven Chen, Howard Forman, Neil Granitz, Mohammad Habibi, Katrin Harich, Yuna Kim, Chiranjeev Kohli, Christopher Kondo, Matthew Lancellotti, Irene Lange, Aubrey LeBard, Sunil Thomas

Introduction

Marketing is a basic business function covering a wide range of activities. It includes studying markets, planning products, pricing them, promoting them, selling them and then delivering these products to customers. People in wholesaling, retailing, advertising agencies, research firms and transportation companies are all working in the marketing area. Any firm that is reviewing its product policies needs marketers to identify the market, choose the products, find where they can be sold and decide on a price for them.

Learning Goals and Student Learning Outcomes

Programs and Courses Offered

Bachelor of Arts in Business Adminstration

Master of Business Administration

Courses

    Marketing

    Courses are designated as MKTG in the class schedule.

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