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    California State University Fullerton
   
 
  Dec 18, 2017
 
 
    
2017-2018 University catalog

Marketing, Department of


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Department Chairs

Irene Lange and Sunil Thomas

Department Office/Website

Steven G. Mihaylo Hall 5214
657-278-2223
business.fullerton.edu/marketing

Faculty

Christopher Anicich, Catherine Atwong, S. Allen Broyles, Susan Cadwallader, Steven Chen, Michael Collins, Christie Cooper, Joshua Dorsey, Mahdi Ebrahimi, Howard Forman, April Franklin, Linda Fraser, Neil Granitz, Mohammad Habibi, Katrin Harich, Aja Henriquez, Yuna Kim, Chiranjeev Kohli, Christopher Kondo, Matthew Lancellotti, Irene Lange, Aubrey LeBard, Bobby L. Papoulias, Teeanna Rizkallah, Sunil Thomas

Introduction

Marketing is a basic business function covering a wide range of activities. It includes studying markets, planning products, pricing them, promoting them, selling them and then delivering these products to customers. People in wholesaling, retailing, advertising agencies, research firms and transportation companies are all working in the marketing area. Any firm that is reviewing its product policies needs marketers to identify the market, choose the products, find where they can be sold and decide on a price for them.

Learning Goals and Student Learning Outcomes

Programs and Courses Offered

Bachelor of Arts in Business Adminstration

Master of Business Administration

Courses

    Marketing

    Courses are designated as MKTG in the class schedule.

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