Marketing, Department of

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Department Chair

Irene Lange

Department Office/Website

Steven G. Mihaylo Hall 5214
657-278-2223
business.fullerton.edu/marketing

Faculty

Christopher Anicich, Catherine Atwong, Ray Benedicktus, S. Allen Broyles, Susan Cadwallader, Steven Chen, Howard Forman, Neil Granitz, Katrin Harich, Yuna Kim, Chiranjeev Kohli, Matthew Lancellotti, Irene Lange, Aubrey LeBard, Sunil Thomas

Introduction

Marketing is a basic business function covering a wide range of activities. It includes studying markets, planning products, pricing them, promoting them, selling them and then delivering these products to customers. People in wholesaling, retailing, advertising agencies, research firms and transportation companies are all working in the marketing area. Any firm that is reviewing its product policies needs marketers to identify the market, choose the products, find where they can be sold and decide on a price for them.

Learning Goals and Student Learning Outcomes

The following goals and learning outcomes have been established for students pursuing a degree in business administration:

Problem solving and critical thinking skills

• Effectively use quantitative/analytical, problem-solving and critical thinking skills in a business situation

Interpersonal relations

• Motivate self and others to achieve group and organizational goals
• Diagnose and resolve conflict in group and organizational settings

Ethical awareness

• Demonstrate an awareness of ethical issues and responsibilities

Functional knowledge

• Understand and appreciate the principles and roles of each of the major business disciplines and the interrelationships of these disciplines within a strategic framework

Multicultural awareness

• Appreciate diversity and understand how workforce and market diversity challenge, benefit and influence the activities of the organization

Information technology skills

• Use information technology to support business analysis and operations

Global awareness

• Understand the impact of the global economy and business environment

Economic and legal environment knowledge

• Demonstrate knowledge about the economic and legal environments in which business operates

Communications skills

• Demonstrate knowledge and skills to communicate effectively about business issues using written and oral communications

Programs and Courses Offered

Bachelor of Arts in Business Adminstration

• Business Administration, Marketing Concentration, B.A.  
• Business Administration, Marketing and Information Systems Concentration, B.A. 

Master of Business Administration

• Business Administration, Marketing Concentration, M.B.A. 

Courses

Courses are designated as MKTG in the class schedule.

• MKTG 351 - Principles of Marketing (3)
• MKTG 353 - Marketing Information Technology (3)
• MKTG 370 - Consumer Behavior (3)
• MKTG 379 - Marketing Research Methods (3)
• MKTG 401 - Professional Selling (3)
• MKTG 405 - Advertising and Promotions Strategy (3)
• MKTG 415 - Managing the Sales Force (3)
• MKTG 425 - Retail and Marketing Channel Strategies (3)
• MKTG 430 - Sports Marketing (3)
• MKTG 443 - Marketing Analytics Decision-Making in the Information Age (3)
• MKTG 445 - Global Marketing (3)
• MKTG 455 - Strategic Internet Marketing (3)
• MKTG 462 - Marketing for Entrepreneurs (3)
• MKTG 465 - Managing Services Marketing (3)
• MKTG 475 - Export/Import Marketing Strategies (3)
• MKTG 489 - Developing Marketing Strategies (3)
• MKTG 495 - Internship (3)
• MKTG 499 - Independent Study (1-3)
• MKTG 519 - Marketing Management (3)
• MKTG 535 - Marketing New Ventures (3)
• MKTG 545 - Nonprofit and Societal Marketing (3)
• MKTG 565 - Strategic Market Intelligence (3)
• MKTG 596T - Contemporary Topics in Marketing (3)
• MKTG 599 - Independent Graduate Research (1-3)

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