Mar 28, 2024  
2016-2017 University Catalog 
    
2016-2017 University Catalog [ARCHIVED CATALOG]

Add to Portfolio (opens a new window)

COMM 453 - Advertising Creative Strategy and Execution II (3)


Advertising projects involving application and execution of creative advertising strategies for mass media, including theory and practice of writing copy, and preparing comprehensive layouts and completed scripts. Group discussions, labs and individual conferences.

Prerequisites: COMM 353 COMM 317  or COMM 358.



Add to Portfolio (opens a new window)